City Nation Place

Looking for fresh ideas for your place brand? Learn and connect with fellow place leaders across two days of sessions and roundtable discussions focused on the most pressing challenges in tourism, investment promotion and place branding. City Nation Place Global brings together expert perspectives and peer exchange to spark new thinking, build valuable connections, and give you practical ideas to put to work for your place.

Join global place leaders in London for two days of ideas, conversations and practical sessions on key topics shaping the future of place. Hear how place brands across the globe are responding to AI, strengthening reputation, evolving measurement, and building deeper connections with key audiences. Explore the agenda and reserve your spot.

How do you know if your place brand is resonating? Are you tracking the right shifts in perception? How should KPIs evolve as AI changes how people discover places? Join place leaders at City Nation Place Global 2026 to explore how cities, regions and nations are responding to these shared challenges, and adapting to the rapidly changing landscape. Explore the agenda and book your tickets.

A good place brand or marketing campaign is one that catches your attention. A great one, though, is the one that you're still talking about years later: https://lnkd.in/gKdpAGQH The question is, which campaigns were so good that place practitioners wished they'd thought of them first? We reached out to our #CNPAwards jurors to discover which campaigns they wished had been part of their own portfolio - and what other place leaders can learn from the approach. Here are their top picks: Wonderful Copenhagen's CopenPay Newfoundland and Labrador Tourism's The Weather VisitOSLO's Is it even a city? ChristchurchNZ's place brand refresh Brand Scotland's distinctive and compelling tone of voice Explore Seattle Southside's Welcome back, aliens Svenska Turistföreningen's The Swedish number Read more here to learn about each campaign and what lessons you can take into your own strategies: https://lnkd.in/gKdpAGQH Thank you to all our jurors who shared their favourite place campaigns with us! Marie Scalia, MBA, Destination Cleveland / Sarah E. Volberg (Finstad), Destination Canada / Kaari Artemjeff, Helsinki Partners / Lydia Roseby, New Zealand Story / Marisa McArthur, Brand Tasmania / Megan Peckford, Ottawa Tourism #placebranding #citybranding #nationbranding

We recently updated our Citizen Engagement Toolkit with how-to guides, top tips, and brand-new best practice case studies. But the Toolkit is just the tip of the iceberg. For this month's #PlaceBrandPortfolio, we gave our subscribers an inside look into more examples of great citizen engagement, including: ✨ How Citybranding Den Haag leveraged the NATO Summit to build city pride ✨ Why Choose Chicago adopted a neighbourhood-led approach to storytelling ✨ How DNCO led a project to co-create unique identities for the London Overground lines and put the spotlight on the unique histories of each community ✨ Why Invest Moldova Agency launched the 'Moldova For Peace' initiative and how it united citizens whilst declaring that Moldova is anti-war. ✨ And how Rohetiiger worked to create a shared blueprint for Estonia's future by encouraging Estonians to dream again. You can find all these case studies (and 450 more!) on the Place Brand Portfolio, the world's largest library of place branding and marketing best practice: https://lnkd.in/eYSW6rtU #placebrandign #citybranding #nationbranding #Estonia #TheHague #Chicago #Moldova #London

It’s time to be bolder, to be more confident about the contribution of place branding work, to ask the difficult questions, and to provide stakeholders with a better understanding of impact. https://lnkd.in/ekqfBXvn City Nation Place's Director, Clare Dewhirst, explores why place brand and marketing teams should stop relying on marketing performance indicators to demonstrate the value of their work – as well as what can be learnt from the work of London & Partners, Eindhoven365, and Brand Tasmania when it comes to proving the ROI of place branding. Read the full article here: https://lnkd.in/ekqfBXvn #placebranding #citybranding #nationbranding