ChrysaLabs

Soil carbon has a trust gap. Buyers comparing it to biochar or rock weathering keep asking the same two things: how much carbon is really there, and will it stay? A lot of that comes down to measurement. The more uncertain the number, the bigger the deduction, and the fewer credits a project can sell. Measure better, and the same acres become a more bankable asset. On October 20, our COO Guillaume Breton-Ménard takes that conversation to Carbon Unbound Europe in London, on the "Soil Carbon at Scale: The Missing Pathway in CDR" panel with: → Carolina Cardoso Lisboa, Senior Manager, Agriculture Innovation at Verra → Frederik Aagaard, Chief Commercial Officer at Agreena Moderated by Diane Millis, Founder of Millis Communications. 🗓️ Tuesday, October 20 · 3:45 PM London time 📍 Convene, 22 Bishopsgate, London Going? Code SAVE100 takes £100 off your pass 👇 #SoilCarbon #CarbonRemoval #CDR #MRV

When a company buys a soil carbon credit, what is it actually buying? On October 8, we're following a single soil carbon credit through its full lifecycle, from the farm where it starts, through the science and verification that make it credible, to the buyer's desk where it competes against every other removal on the market. Two ideas drive the conversation: ✅ Right to play: the rigor, in-field measurement and independent verification buyers expect before they look at a single ton. 🌱 Right to win: everything soil carbon delivers beyond the carbon. Farms more resilient to drought and flooding, biodiversity that comes back, rural communities that stay viable. Co-benefits tech-based removals can't match. On the panel: • Thomas Gent, Farmer & Global Regenerative Farming Lead, Agreena • Frederik Aagaard, Chief Commercial Officer, Agreena • Marcus-Alexander Neil, Head of Carbon Solutions for EMEA, Louis Dreyfus Company • Moderated by Guillaume Breton-Ménard, COO, ChrysaLabs 📅 Thursday, Oct 8 · 10:00 AM ET / 3:00 PM London ⏱️ 60 min, live Q&A included · Free, online 👉 Save your seat below.

When a company buys a soil carbon credit, what is it actually buying? On October 8, we're following a single soil carbon credit through its full lifecycle, from the farm where it starts, through the science and verification that make it credible, to the buyer's desk where it competes against every other removal on the market. Two ideas drive the conversation: ✅ Right to play: the rigor, in-field measurement and independent verification buyers expect before they look at a single ton. 🌱 Right to win: everything soil carbon delivers beyond the carbon. Farms more resilient to drought and flooding, biodiversity that comes back, rural communities that stay viable. Co-benefits tech-based removals can't match. On the panel: • Thomas Gent, Farmer & Global Regenerative Farming Lead, Agreena • Frederik Aagaard, Chief Commercial Officer, Agreena • Marcus-Alexander Neil, EMEA Carbon Solutions Lead, Louis Dreyfus Company • Moderated by Guillaume Breton-Ménard, COO, ChrysaLabs 📅 Thursday, Oct 8 · 10:00 AM ET / 3:00 PM London ⏱️ 60 min, live Q&A included · Free, online 👉 Save your seat below.

Soil carbon doesn't stay niche because it fails agronomically. It stays niche because it isn't yet bankable. That gap is the one thing our industry keeps working around instead of through. So we built a panel on it. ChrysaLabs convened four people at the Regenerative Systems Summit, hosted by Why Regenerative during Climate Week NYC, each looking at that gap from a different side. Climate Group Bankable or Stranded: What Moves Soil Carbon to Market → Caroline Missen, Cultivo, on whether the project actually holds up over time → Daniel Sutherland, McGill St Laurent Climate Solutions Solutions, on what makes a buyer commit → Guillaume Breton-Ménard, ChrysaLabs, on pricing the uncertainty so it can be underwritten → Moderated by David Moffatt, THE INLANDSIS FUND September 22, 11:15 AM 873 Broadway, Manhattan Register here → https://lnkd.in/g8QrXntE/?utm_medium=paid_social&utm_source=linkedin&utm_campaign=TOFU-CONSIDERATION-WEBTRAFFIC-CLIMATEWEEK26&utm_id=1211906824&hsa_acc=510061768&hsa_cam=1211906824&hsa_grp=893398894&hsa_ad=1559470134&hsa_net=linkedin&hsa_ver=3 #ClimateWeekNYC #SoilCarbon #CarbonMarkets

Soil carbon doesn't stay niche because it fails agronomically. It stays niche because it isn't yet bankable. That gap is the one thing our industry keeps working around instead of through. So we built a panel on it. ChrysaLabs convened four people at the Regenerative Systems Summit, hosted by Why Regenerative during Climate Week NYC, each looking at that gap from a different side. Climate Group Bankable or Stranded: What Moves Soil Carbon to Market → Caroline Missen, Cultivo, on whether the project actually holds up over time → Daniel Sutherland, McGill St Laurent Climate Solutions Solutions, on what makes a buyer commit → Guillaume Breton-Ménard, ChrysaLabs, on pricing the uncertainty so it can be underwritten → Moderated by David Moffatt, THE INLANDSIS FUND September 22, 11:15 AM 873 Broadway, Manhattan Register here → https://lnkd.in/g8QrXntE #ClimateWeekNYC #SoilCarbon #CarbonMarkets

Buyers changed the rules. After the Guardian and New Yorker investigations, only 6.4% of carbon credits still meet today's standards. Trust is no longer declared, it's proven. This ebook breaks down what buyers actually look for now: proof, traceability, permanence, so your credits stand up to scrutiny, not just a pitch. Download the ebook to see what's changed.