Cashew

🔥Cashew Data Drop: The Dupe Report Just dropped: The Dupe Report — and it flips the script. Dupes aren’t just for deal hunters anymore. They’re a flex - and your most loyal, high-income customers are in on it. Cashew CEO Addy Graves breaks down key insights and why brands need to pay attention. CMOs, this one’s too good to skip. Full report here: https://hubs.ly/Q03PS7kJ0 #ConsumerTrends #DataDrivenMarketing #ConsumerBehaviour #ConsumerPsychology #PurchaseBehaviour #MarketIntelligence #RetailTrends #Dupes #MarketResearch #Insights #Data #Innovation

In a world where AI can generate endless content, original customer insights are becoming a brand's biggest differentiator. We spoke with Wendi Seskus-James from joni® 21st-Century Period Care™ about how proprietary research helps the team create research-led content, strengthen its business strategy, and advance conversations around period equity. The result? Content grounded in evidence - not assumptions. Read the full story: https://hubs.la/Q04pl4MK0

Today, we’re excited to share that Cashew has raised a $3M seed round to support the next phase of our growth as we build the future of research-led strategy and content. Everyone Sounds the Same Because They Use the Same Data. AI didn't just make content cheaper. It made originality harder. Every brand now has access to the same reports, the same benchmarks, the same trend decks, and increasingly, the same AI-generated summaries of all of it. We started Cashew to solve a research problem. Now we're solving a content problem. We don’t think the brands that stand out will be the ones producing the most content. They'll be the ones with something fresh and original to say. This is exactly what we're leaning into for the next chapter at Cashew. We help brands uncover proprietary insights from real people so their content is worth sharing, citing, and talking about. No recycled data. No synthetic consensus. Just fresh human insight every single time. That belief is why we've secured a $3M seed round from new and existing investors as we continue expanding across North America. Thank you to our customers, partners, investors, and the Cashew team for helping us build toward this next chapter. 🚀 Read more from our co-founders, Addy and Rose here: https://hubs.la/Q04nqv-80

Greenhouse is proving that research doesn't have to slow decision-making down. We spoke with Lindsay Ho and Nicole Casciato from Greenhouse about how faster, more actionable research helped uncover key growth drivers, prioritize stronger ideas, and bring consumer-backed confidence into retailer conversations, turning research into momentum, not delay. Read the full story here: https://lnkd.in/eCs2rNE9

Think you know your customers? We built a score to test it. Take the quiz, get your results, and find out where confidence matches reality and where it doesn’t.

Your team probably knows less about its customers than it thinks. We built a quiz to measure the gap between assumption and actual understanding. Your score might surprise you.