Capacity

A PR box that gets filmed is a media placement. One that shows up late, packed wrong, or missing components is an expensive miss. Capacity builds influencer kits and PR boxes in-house, not outsourced. The brand owns the creative direction. We source components, handle assembly, manage custom packaging, and ship directly to influencer lists or event venues. 50-unit sends to 10,000+ subscription builds. Watch the video to see what that looks like at scale. #beautyfulfillment #influencermarketing #3PL

Between Black Friday weekend and now, our teams have shipped 1,029,945 orders—and counting. Behind every number is a team member making sure orders go out accurately and on time. We're doing what we do best: keeping our clients' orders moving when volume hits its highest point of the year. To our team, thank you for showing up every day. To our clients, we're just getting started. 🚀 #PeakSeason #Ecommerce #Operations #Logistics #Fulfillment

Marshmallows are delicious. But if you put them in a broccoli casserole, you've ruined dinner. Here's a mistake beauty ops teams make with AI: You treat your brand story like a universal seasoning. You sprinkle it on everything. You're used to pitching to investors, retailers, and customers. So when you open ChatGPT to solve a logistics problem, you do the same thing. You type: ❌ "We're a mission-driven clean beauty brand that launched in 2022. We're passionate about customer experience, but we're stressed about shipping delays..." Here's the problem: AI mirrors how you talk to it. Talk like you're venting to a friend, it responds like a therapist. It offers reassurance. It focuses on vibes. But ops isn't about vibes. It's about math. Want AI to solve a supply chain problem? Stop treating it like an investor pitch. Start treating it like a calculator. The Marshmallow Theory of Prompting: If it doesn't change the math, delete it. Remove (The Marshmallows): ❌ "We have a great culture" ❌ "Our founder is a visionary" ❌ "We're disrupting the industry" ❌ How you feel about the problem Keep (The Broccoli): ✅ Order volume & seasonality spikes ✅ SKU dimensions & weight ✅ Hazmat/temperature constraints ✅ Chargeback limits & error rates The Mode Switch: Writing copy? Give AI the marshmallows (it needs the story). Fixing logistics? Give AI the broccoli (it needs the variables). Your brand story matters. It just doesn't belong in your operational math. Respect the recipe. Your 10-minute sprint this week: Catch yourself when you're in marshmallow mode. Switch to broccoli. 💬 What's one piece of "fluff" you keep typing that doesn't change the answer? #AIforBusiness #OperationsManagement #BeautyBusiness #SupplyChain #ProductivityHacks

Ever wonder what happens between "order placed" and "out for delivery"? 📦 With peak season in full swing, here's an inside look at our fulfillment process. From AI-powered sorting robots to custom holiday packaging prepared months in advance, every step is designed for speed, accuracy, and that perfect unboxing moment your customers expect. This is what it takes to keep orders moving during the busiest shopping days of the year! 🎁 #Fulfillment #PeakSeason #SupplyChain #Logistics #Warehouse #eCommerce #HolidayShopping #Operations #3PL #BehindTheScenes

💥Peak season is approaching. Excess inventory is a real concern. And secondary tariffs? They're the wild card most beauty brands aren't watching closely enough. We sat down with BeautyMatter founder and CEO Kelly Kovack to get her take on what's ahead for beauty operations professionals. The conversation went way beyond inventory management. What we covered: → Why the contradictory economic signals (stock market highs + record credit card debt) mean ops leaders need multiple contingency plans ready → The secondary tariffs on materials like aluminum that could blindside packaging strategies → Why today's top ops pros need to be fluent in both tech stacks AND relationship building → How operations teams can fuel brand PR (hint: you're sitting on the stories and data editors want) → What AI optimization means for beauty brands trying to stay discoverable Our favorite insight? "Operations people sit at the center of these brands – they always have both the story and the proof points." If you're leading ops for a beauty brand right now, Kelly's perspective is a must-read heading into peak season. 👉 Read the full conversation: https://lnkd.in/eFJKC2CF #BeautyIndustry #Operations #SupplyChain #PeakSeason #BeautyBusiness