CampusESP

I got a college mailer recently that actually made me stop in my tracks. Not because it was beautifully designed or packed with stats ... but because it WASN'T. One of the very few addressed to me so far (“Parents of…” but we’ll allow it), instead of pretending to be unique, it leaned all the way in. It poked fun at the stock-photo-on-a-quad trope, admitted every mailer is starting to look the same, and focused on one simple truth: colleges can look similar on paper, but a visit tells the real story. Which, by the way, aligns perfectly with what we see in CampusESP’s research: ➡️ Campus visits are the #1 most influential experience for families ➡️ The quality of communication sent directly to parents is #3 (Want more of the data? Get the report here: https://lnkd.in/eJqR5Cr8) And this little mailer nailed both. It traded overselling of glossy promises for tongue-in-cheek honesty. As a parent swimming in recruitment comms right now — and someone who happens to think about family engagement all day — I respect this approach. Don't be afraid to step outside the template.

Families aren’t just along for the ride — they’re often the deciding factor in where students apply and enroll. Join CampusESP, Eduventures, and the University of Kansas for a deep-dive into: 💥 New research on parent expectations & decision-making from CampusESP & Eduventures 💥 KU’s proven strategies for engaging prospective-student families 💥 Practical tips to boost enrollment outcomes through smarter outreach 📅 December 3 | 1 PM ET 👉 Save your spot

Did you know 70% of families are open to giving to their student’s college? 🤔 They just need a reason. Join the pros at Flagler College and Miami University (Ohio) to see how stronger family engagement can spark giving. You'll learn to: ✨ Build trust with clear, personalized outreach ✨ Align marketing and advancement for seamless donor journeys ✨ Use engagement data to spot high-affinity families ✨ Turn family pride into philanthropic action 📅 December 2 | 1 PM ET 👉 Save your spot

Three-quarters of families say financial aid is a top factor in enrollment but only 1 in 4 feel the information is easy to understand. If your outreach isn’t reaching families, you’re leaving yield on the table. 🤯 Join CampusESP, Liason, and UNLV to explore how coordinated financial aid outreach to families, not just students, moves the yield needle. 📅 December 9 | 2 PM ET 👉 Save your spot

Parents are the #1 influencer in a student’s college decision — yet too often, they’re an afterthought in the admissions process. Our latest research with nearly 10,000 prospective families reveals what drives their decisions and how institutions can respond. Use these insights to: ✅ Refine your communication strategy and outreach cadence ✅ Build trust and transparency, especially around cost and ROI ✅ Improve outcomes like yield by helping families keep student on track When families feel informed, students feel confident — and that confidence converts.

Parents are the #1 influencer in a student’s college journey — from application to graduation. The 2025 Family Survey reveals what families expect from institutions and how student success teams can use these insights to strengthen connection, confidence, and persistence. Use it to: ✅ Benchmark how you communicate with families ✅ Identify gaps that impact student belonging and support ✅ Build partnerships that improve retention and satisfaction When families are informed, students stay engaged — and enrolled. See what families want (and how your institution can deliver).