Cambridge Design Partnership

Are your best engineers spending time on work that doesn't set your robot apart? In "Deploy the Distraction", James Boonzaier, Technical Director of Surgical Robotics at Cambridge Design Partnership, shares a practical framework for deciding what your team should master, what to hand off, and how to keep development moving.

Discover How Our Expertise Can Help You Reach Your Sustainable Packaging Goals.

If reduced-risk products are clearly better for health, why aren’t smokers switching? The takeaway for R&D teams? Innovation alone isn’t enough, experience parity matters. Our latest article explores the real barriers slowing adoption: behavioral inertia, sensory expectations, and familiarity bias.

Most smokers don’t reject reduced-risk products because they don’t understand the science. They reject them because the experience remains unsatisfying and unfamiliar. Our latest article breaks down the behavioral and experiential gaps holding RRPs back and what THR product teams can learn from them. A must-read for anyone shaping the next generation of reduced risk products.👉

Download our expert guide to developing next-generation diagnostic systems to gain valuable insights on: • Developing your value proposition • Understand the interplay between assay, user and product workflows • Capturing design input early • Establish a robust platform architecture • Plan your regulatory strategy Access the 16 page guide below.

A must-read for anyone shaping the next generation of reduced risk products. Most RRP conversations focus on safety and toxicology. Smokers focus on satisfaction, ritual, and reassurance. For R&D leaders, this raises a critical question: Are we designing for risk reduction, or for smoker experience? Our latest THR article focuses on why many reduced-risk innovations and products fail to cross the adoption threshold, despite the strong science presented by their teams.