Calbee Group UK Ltd

“As one of the world’s largest snack companies, with 29 production sites globally, Calbee Group manufactures approximately 2 billion packets of savoury snacks in Japan each year.” With access to this expertise, capability and scale, at Calbee UK we take the opportunity to meet with our global colleagues in person and to share best practice across the Group. Not only does this give us ‘live’ updates from other markets, but also invaluable insight to bring back to our retailer partners. As a priority overseas market for Japan’s number 1 snack manufacturer, we are in a unique position to bring authentic products, flavours, textures and formats to the UK. In fact, working with retail partners we are already making this happen. In our latest article, Martin France explains how the UK’s increasing interest in East Asia is influencing shopper habits in the UK and how working with Calbee UK can create opportunities for retailers here. Read more here: https://lnkd.in/eCNZWMbf #EastAsia #UKRetail #Snacking Source: *INTAGE Inc. SRI+ based on cumulative sales for all retail formats nationwide in Japan. Visit: https://lnkd.in/eCCjXfxi for claim basis and timeframe

“The opportunity for retailers is to work with snack brands to deliver a full range that brings taste, texture and authenticity to the supermarket shelves” When compared to 2 years ago, UK shoppers are making over 50 million more trips to purchase sharing crisps and snacks as people stay at home to manage household budgets. This opportunity for crisp and snack brands, to meet with demand and bring something with real newness to the shelves, is exciting. Couple that with trends for global flavours and access to authentic products from across the globe and you have a winning formula. In our latest article, Martin France explains how retailers can work with Calbee to bring uniqueness to the category, encouraging shoppers to purchase on impulse, as well as during the weekly shop. Read more here: https://lnkd.in/eCNZWMbf #EastAsia #UKRetail #Snacking

“With a growing interest in East Asian culture and food, consumers are looking for crisps and snacks that deliver authenticity and quality.” We know that global flavour trends are heavily influenced by East Asia, in particular Japanese, Korean, Chinese and Thai food. With access to a globally-leading research and development facility, Calbee UK can access the technology and manufacturing capability to turn innovative concepts into great tasting crisps and snacks. During a recent visit to Japan, Martin France had the chance to learn from our global colleagues and to see the process in action. All while taking notes to bring his findings back to the UK! Read more from our latest article here: https://lnkd.in/eCNZWMbf #EastAsia #UKRetail #Snacking

“Working with our colleagues and retail partners, we can create ranges of crisps and snacks that deliver a variety of tastes and textures for consumers to enjoy exploring.” As UK consumers become more curious, experimental and exploratory with the crisps and snacks they choose, brands must respond. Add to this, trends towards global flavours, such as East Asian, and the demand for increasingly innovative and complex products becomes ever more of a challenge. When Martin France visited our colleagues in Japan, he took insight from a truly authentic product range, some of which now feature on UK supermarket shelves! Read more about his thoughts on the opportunity that authentic products present to UK and European retailers: https://lnkd.in/eCNZWMbf #EastAsia #UKRetail #Snacking

“We can excite and delight shoppers with products that have already proven popular in other markets” As taste tourism becomes more popular in the UK, with shoppers increasingly looking for more innovative and exciting crisps and snacks, Calbee UK is perfectly placed to meet with this demand. As a member of the Calbee Group, with access to a portfolio of authentic snacks, the brand can react quickly when developing new and exciting ranges. With recent product launches showing how this can work in practice, Martin France explains how East Asian flavours are piquing interest and capturing attention from consumers that want to explore tastes and cultures. Read more from our latest article here: https://lnkd.in/eCNZWMbf #EastAsia #UKRetail #Snacking

As Calbee approaches 50 years of producing potato crisps, it continues to lead the industry in terms of flavour innovation and quality standards. Did you know, the Calbee Group releases some 100 new flavours in Japan each year? With a dedicated research and development team in place, the business develops seasonal, regional and limited-edition flavours that respond to consumer demand and market trends across the world. While flavour remains important, this is supported by quality, with potato chips factories undergoing weekly evaluations as part of the Gold Standard to ensure product taste, texture and appearance. It is this approach that sets the standards across the world, ensuring that all Calbee businesses deliver the very best quality to retailers and their customers. It's a standard that can be relied upon from a brand that customers trust. #CalbeeGroup #Research&Development #Innovation #Quality #Manufacturing