Business of Apps

What does an app-centred digital strategy look like at one of the world’s biggest football clubs? Find out at Business of Apps Berlin, where Thomas Ehemann, Head of Digital & Innovation at FC Bayern München, takes the stage to explore how the club approaches its digital strategy. 🚀 Discover the thinking behind FC Bayern München’s app-centred approach 📱 Explore the role of mobile apps in digital innovation 💡 Gain fresh perspectives from one of football’s most recognisable brands 🤝 Connect with 1,000+ app growth, marketing and product leaders 📍 Estrel, Berlin | 12 November 2026 If you’re working in digital strategy, app growth or product innovation, this is a session you won’t want to miss. Hear directly from the people shaping digital experiences at the world’s leading brands. 🎟️ Get your ticket.

AI speeds up optimisation. What if it speeds up bad decisions too? Join Natalia Burakova, Head of Growth at elva, at Business of Apps Berlin to explore how growth teams can move faster with AI, and keep their judgement sharp. 🚀 Find the opportunities in AI-powered growth 🧠 Challenge the decisions behind the optimisation 🤝 Connect with 1,000+ app growth, marketing and product leaders Faster is only better if you’re moving in the right direction. 📍 Estrel, Berlin | 12 November 2026 🎟️ Get your ticket.

From 140M+ downloads to a new AI-native app. What’s next for Pearson? At Business of Apps Berlin, Ivo Weevers, Head of Mobile at Pearson, takes the stage to explore the company’s journey from large-scale mobile success to a new generation of AI-native experiences. 📱 Explore the journey behind 140M+ downloads 🤖 Discover Pearson’s move towards an AI-native app 💡 Gain insights into mobile product innovation 🚀 Learn how established brands are approaching the next chapter of mobile Join us at📍 Estrel, Berlin | 12 November 2026 If you’re interested in mobile innovation, AI and the future of app experiences, this is a session you won’t want to miss. Hear directly from the people navigating the next evolution of mobile products. 🎟️ Get your ticket.

First tap. Paid subscriber. About to cancel. Every stage needs a different approach. Join Max Borisik and Yurii Kleimenov, GM & Product Leads at Adapty, at Business of Apps Berlin to explore subscription funnel personalisation, from first interaction to cancellation. 💡 Make the subscriber journey more relevant 📈 Explore opportunities to convert and retain 🔄 Rethink the cancellation experience 🤝 Connect with 1,000+ app growth, marketing and product professionals Your next growth opportunity could be hiding between those taps. 📍 Estrel, Berlin | 12 November 2026 🎟️ Get your ticket.

Better experiments. Smarter decisions. Stronger products. How does Zalando put that into practice? Join Nils Stotz, Head of Product at Zalando, at Business of Apps Berlin to explore how experimentation shaped its product strategy and organisation. 💡 Learn how testing informs product decisions 📈 Explore the link between experimentation and growth 🤝 Connect with 1,000+ app growth, marketing and product professionals Get ideas to challenge your thinking, and sharpen your next product decision. 📍 Estrel, Berlin | 12 November 2026 🎟️ Get your ticket. Be in the room.

What could one day surrounded by the brightest minds in app growth do for your next big idea? Business of Apps Berlin brings together 1,000+ professionals from across app marketing, growth and product for a day dedicated to the industry’s biggest opportunities and challenges. Hear from speakers representing Forbes, FC Bayern München, H&M, Zalando, Gen Digital and more. 💡 50+ sessions exploring the latest strategies and industry trends 🤖 AI-powered growth and smarter user acquisition 📈 Retention, CRM and revenue strategies driving results 🚀 8 stages packed with insights and fresh perspectives 🤝 1,000+ industry professionals to connect with 📍 Estrel, Berlin | 12 November 2026 Whether you’re looking for your next growth strategy, new partnerships or a fresh perspective on the industry, this is where you want to be. Get your ticket and join us in Berlin.