Broadstreet

The best ad sales meetings aren’t about pitching — they’re about asking the right questions. That’s how you learn what really matters to a prospect and how you can help. I’ve pulled together my 10 favorite questions to ask in an ad sales meeting, plus the personal cheat sheet I keep at my desk to stay on track. 👇 Grab your copy at the link below:

I got called into a deposition with Google because I know how to beat them. They're trying to prove that they're not a monopoly, and they cited my whitepaper as proof that the little guys can do just fine without them. If that's not a vote of confidence, I don't know what is. But don't just take their word for it. Download your own copy via the link below.

I mentioned Local Authority ads at the LINA conference in Australia, and one of the guys in the audience pitched it to one of his advertisers. It netted him $1200 with about 5 minutes of work. Local Authority ads are just one of the many ways Broadstreet helps independent publishers impress their clients, improve retention, and increase CLTV. Our mission is to help indie publishers thrive without needing to rely on black boxes from Google or Meta. Click the link below for access to templates, webinars, and more.

4 years ago, I wrote a paper that shows how small publishers can beat Google and Facebook at digital ad sales. Google's lawyers have subpoenaed that paper and are reading it as they build their defense to show that they're not so powerful after all. If you're a small digital or print publisher in local or B2B, I implore you to read what Google's defense team is reading.

Community Impact, the largest newsroom in Texas, just saw its 100th lead in six weeks.

Daybreak is generating advertising leads for publishers at a rate of nearly one per hour. Since February 16, over 250 publishers across the U.S. and Australia have started using it. So far, it has created at least six figures in revenue opportunity for local news. Soon, that will be seven. And we are only 1% of the way to where this can go. Click the link below to request it. It takes 10 seconds. It’s free. It works. It helps local publishers win local advertisers. We’ll set it up for you and make it look great on your site. Because the money should stay in your community, not get vacuumed up into Google’s quarterly earnings. Ready to install Daybreak on your site? Click the link here: https://lnkd.in/eVxZm7PH