BRAVE

41 of the world's top 50 short drama apps by revenue are Chinese-developed. 40 of the top 100 mobile publishers are headquartered in China. The users are global. The brand budgets aren't there yet. The new BRAVE Blog article breaks down why: Not app quality, not compliance checklists, but supply-path plumbing that makes world-class inventory visible without making it chosen. To the teams at ChinaJoy this week: your apps have already won the users. The bridge to premium global demand is what we build. Read the full story by Kinga Kruzmanowska ⬇️

In-app purchases convert under 2% of users. Which means in-app advertising is the only way to monetize the other 98%. For Chinese developers scaling abroad, that ad revenue is capped by one thing: whether premium brand buyers can see the inventory at all. In the new BRAVE blog piece, Kinga Kruzmanowska breaks down where transparency stopped being a compliance box and became the difference between being visible to brand demand and being chosen by it. Read it ahead of ChinaJoy!

Revenue you can plan around, not open-market guesswork. 30 focused minutes with BRAVE at ChinaJoy on demand publishers can actually trust. 📍 Shanghai 📅 July 31 to August 3. See you in Shanghai!

The demand you let in becomes your audience's experience. Meet the person who keeps demand accountable: Kinga Kruzmanowska, BRAVE's Publisher Revenue Director. Direct demand, no black box, revenue you can plan around. A few 1:1 slots left in Shanghai. Book a meeting ⬇

Publishers don't need more demand. They need demand they can trust. BRAVE is at ChinaJoy to talk about what quality-first monetization actually looks like. Direct, accountable, no black box.

The demand you let in is the relationship you live with. Meet the person who makes ours accountable: Kinga Kruzmanowska, our Publisher Revenue Director. Direct demand, no black box, revenue you can plan around. A few 1:1 slots left at ChinaJoy, Shanghai. Book a meeting ⬇