Brandpoint

Your 2026 content game plan starts here. From awareness days to campaign inspiration, Brandpoint’s 2026 Editorial & Holiday Calendar helps you plan ahead, stay on trend and never miss a media moment.

AI search has changed the way brands show up online. At Brandpoint, we’re ready. Meet Brandpoint’s AI Optimize, the new way PR teams can keep brands visible at a time when everyone is fighting for attention. Search pages are now giving users information without the need for a click-through. AI Overviews, ChatGPT, Gemini, Perplexity … they value answers and your team is expected to crack the code. The old way of building awareness just isn’t enough. So we built a new way. Brandpoint’s AI Optimize is a three-part strategy to improve the likelihood of becoming the answer in AI search. We: 🔵 Craft optimized content: Our in-house team is trained in GEO & AEO best practices, and your branded content article reaps that benefit. (Bonus: We'll provide multiple related content pieces to support your campaign!) 🔵 Lay out a multi-week release strategy of your article across our network made up of the nation’s most trusted media outlets—distributing TWICE. 🔵 Deliver technical recommendations: Audit of your campaign content focused on AI-crawlability, packaged up perfectly to share with your brands’ stakeholders. PR teams, it’s your time to lead the charge in the era of brand awareness. We’ve got you!

AI-driven search is changing brands’ visibility – especially branded content. Watch our recent panel discussion on the myths, truths and tactics that PR teams need to know to stay ahead.

Brandpoint has collaborated with AP to deliver industry-leading branded content articles to add to your next PR campaign. Add credibility and massive reach to your media mix today!

Somewhere right now, someone is searching online about your category and getting an answer. The question is whether generative search knows enough about your brand to include it. Introducing Brandpoint Optimize360™: a way to see exactly what generative search returns about your brand across the most-used AI search tools, where you stand against your competitors and hands you the exact next steps. A content strategy planning platform that shows you what's happening and helps you act on it.

Somewhere right now, someone is searching online about your category and getting an answer. The question is whether generative search knows enough about your brand to include it. Introducing Brandpoint Optimize360™: a way to see exactly what generative search returns about your brand across the most-used AI search tools, where you stand against your competitors and hands you the exact next steps. A content strategy planning platform that shows you what's happening and helps you act on it.