brandformula

In insurance and financial services, trust drives business - it’s what gets you on a shortlist, keeps you at renewal, and earns referrals. In 2026, LinkedIn is one of the most powerful platforms for building that trust through thought leadership. The brands that succeed are the ones that consistently share specific expertise, authentic insights, and informed perspectives - content that resonates with decision-makers and influences complex buying decisions. Read the full article to see what works and how to apply it 👇 #ThoughtLeadership

Case studies are one of the most trusted tools in B2B marketing - 78% of buyers rely on them when evaluating options and 73% of decision-makers say they significantly influence purchasing decisions. Our latest article explores how to get more value from your B2B case studies: making them clearer, more relevant to buyers, and more effective across formats and channels. Read more below ⬇️

We are thrilled to partner with Airmic (Association for Insurance & Risk) once again to bring Airmic TV to the 2026 Annual Conference in Birmingham! 🎥 Airmic TV is all about amplifying the voices of delegates, partners, and speakers, capturing the key insights, big ideas, and shifting perspectives that are shaping the future of risk and insurance. Our crew will be on-site for the entire event, filming interviews and producing high-quality video content to take the conversation far beyond the exhibition floor. Want to discuss filming opportunities or video services at the conference? Get in touch with James Howard. #airmic2026 #AirmicTV

Across the globe, we embed ourselves within our clients’ teams to create, communicate and engage their brands - telling their story and sharpening their proposition to generate real opportunity. From insightful content and thought leadership, to bold, challenging campaigns and communications. From film and digital to events and trade shows. By spending time in local markets, we gain a deeper understanding of our clients’ objectives and ambitions - enabling us to bring their plans to life with greater clarity, relevance and impact. Get in touch with Rob Hughes to learn more on how we can support you!

LinkedIn video is no longer the "next big thing", it’s the benchmark. In Financial Services, where trust is our primary currency, video builds a connection that static posts simply can’t match. With 36% year-on-year growth in views and double the engagement of non-video content, the algorithm is clearly rewarding those who go native. If you aren't showing up in the feed with video, you’re likely missing the touchpoints your prospects hit before they ever reach out. We help brands cut through the noise. Read the full post and let’s talk about building a LinkedIn strategy that actually delivers.

As the event season gains momentum, the brandformula team is busy ensuring our clients don't just show up, but truly stand out. While a physical presence on the exhibition floor is vital, we believe the most successful brands at major conferences like BIBA and AIRMIC are those that own the narrative across the entire journey. So, how can you stand out outside of the exhibition hall? Our blog explores how integrating programmatic digital out-of-home advertising and targeted digital campaigns can level the playing field. This integrated approach ensures that your event investment works harder, transforming your brand from a simple exhibitor into a recognised industry thought leader. Get in touch with James Deagan or Rob Hughes to find out more on how we can support you at your upcoming events & read more here: https://lnkd.in/eZqwFi-w