Boku

The subscription economy is heading towards $900 billion this year. The app stores built the infrastructure that made digital subscriptions possible – but they were designed for a card-first world. Today's growth opportunity lies in Southeast Asia, Latin America and the Middle East, where digital wallets, real-time payment schemes and carrier billing are the common ways to pay. With recent global regulatory shifts, subscription businesses now have more commercial space to build direct payment relationships with subscribers than ever before. It's a real opportunity. But it comes with complexity. Moving beyond app store billing means taking on the compliance, local payment coverage, and recurring billing logic the app stores absorb on merchants' behalf. I wrote a piece on what this infrastructure actually takes:

In the markets growing fastest, cards are the exception. Across APAC and EMEA, billions pay with digital wallets, bank transfers, and carrier billing. If your checkout doesn't offer what they use, you're losing access to customers.

Every new bundling partner shouldn't mean another custom integration. With Boku, it doesn't. One API, one onboarding model, one operations team. Launch parallel partners across telcos, banks and digital platforms – and add scale without rebuilding. Repeatable partner-led growth, without the engineering overhead.

By 2028, local payment methods are projected to account for 60% of global e-commerce transaction value. If your checkout only accepts cards, you're invisible to a growing share of paying customers. Boku gives you everything you need to reach them: - 200+ local payment methods, 60+ countries, one integration - Cross-border money movement, handled - Licensing and compliance, built in. Win the customers cards miss.

One integration. Your choice of partners. 49 million active bundled subscribers already on the platform. Telcos, banks and digital platforms already have the customers you want. Boku connects you to them.

7 billion consumer accounts. 200+ local payment methods. 60+ countries. One integration. Cards alone cap your growth. Boku connects you to the payment methods consumers actually use. Trusted by Spotify, Meta, Microsoft, Netflix and Tencent.