Blackbullion

Proud to share that Blackbullion has been ranked #6 in the 2025 BusinessCloud FinTech 50. It's a lineup of the UK’s strongest, most forward-thinking financial innovators and we are honoured to be placed amongst them! So who are we? 🎓 We are the home of student money - 407,000 students have trusted us to learn about money, find additional funding and manage their money well 📊 We hold the most powerful Gen Z financial dataset in the UK. 🫰 And we’re building the dominant financial wellbeing + data intelligence platform for the next generation. If you want to reach GenZ - authentically, sustainably, effectively, efficiently and at scale, talk to us. 🔗 https://lnkd.in/ekRU9Ugy #OnlyBlackbullion

We have been talking about financial strain being a defining challenge for students for years. Students face rising living costs, digital disruption, pressure to be career-ready from day one, and a volatile economy shaped by AI, geopolitics and economic uncertainty. So, we asked students to tell us how they are feeling, what they are worried about and how risks can be mitigated. Their responses reveal a nuanced picture: 42.8% have considered leaving university due to financial pressures. 56.7% are concerned about AI’s impact on their careers. What is clear is that there is no single solution. Rather a whole institution approach towards financial wellbeing, career readiness and technology preparedness is necessary. You can download the report here, https://lnkd.in/ex6t8Vqz

Students aren’t just data points, they’re individuals living within larger cohorts, communities, and moments in time. In our webinar, “Why intelligent student data beats broad targeting every time”, we discussed how financial education data can reveal not only the needs of each student at a personal level but also the shared challenges of their generation. Understanding both dimensions, the atom and the community, allows brands to create campaigns that resonate deeply and deliver long-term impact. 🎥 See the full recording here: https://lnkd.in/gxa7XM2t

Why do memes and viral moments matter to brands? Because when people jump on a trend and align with a brand, they’re not just consuming, they’re expressing identity. In our recent webinar “Why intelligent student data beats broad targeting every time”, we explored how students tie emotion and self-representation to the brands they choose. When a brand offers a clear emotional payoff, it becomes part of their identity, and that’s where loyalty begins. It’s less about chasing numbers, and more about recognising the role your brand plays in someone’s identity. 🎥 Watch the clip here: https://lnkd.in/eu9Yjbz3

You are invited to a captivating discussion this Thursday at 10am featuring Vivi Friedgut and Tony Surtees AM. Join us as we explore leveraging behaviour-led, ethical data to enhance impact, foster engagement, and cultivate loyalty. Don't miss out on this insightful conversation! 🔗 Join Us: https://lnkd.in/gxa7XM2t

Marketing genius Seth Godin said Tony Surtees AM “is one of the most brilliant Australian marketers on the scene today. Strike that. He’s one of the most brilliant marketers, period” One of the many reasons we are so excited to be joined by Tony at Blackbullion’s September webinar “Why intelligent student data beats broad targeting every time." It was years ago he first spoke of the shift in marketing segmentation saying that “there used to be hundreds of markets with millions of people, now there are millions of markets with hundreds of people” Nowhere is that truer than in the youth market where social is dominant but increasingly ineffective and expensive. But there is another way; segmentation, hyper personalisation and smart use of data intelligence. And this is what Tony and Vivi Friedgut will delve into this during the fast paced session! Join us for what is bound to be a fascinating conversation as we explore this shift towards leveraging behaviour-led, ethical data to grow impact, deepen engagement and create loyalty. 🔗 https://lnkd.in/eSjcxck9