Bell & Holmes

A Big 4 team ran the CDD on a B2B software target for a PE buyer. We led the primary research: 140+ interviews, 3 countries, 8 working days. One finding: strong interest in a compliance module the target wasn't charging for. Growth projections were revised.

~320 interviews with US county finance and payment decision-makers in 20 working days, plus a parallel stream into state agencies. Volume held steady even as the contact pool narrowed, with no daily touchpoints needed.

Expert networks weren't reaching them. We completed 48 interviews with US government contractors and A&E firms in 6 days, with no contact list. Over half were users of one specific vendor, as the client asked. CIOs, CFOs, IT directors and firm presidents.

~400 interviews with accounting firms in the US, Canada and Europe in 12 working days. That's 30-40 a day. Four internal teams, two client offices, an evolving questionnaire and call-backs throughout.

The client's contact list didn't work. We built our own and completed 105 interviews with US truck owner-operators in 7 working days. A Big 3 Partner rated it NPS 10 and 5/5 on insight quality. The team hit its target N in every relevant state.

Thin public data, hard-to-reach stakeholders, two languages. 31 interviews on the Romanian and Serbian supplement and OTC market in 4 days. We added an extra half day to make sure the client reached its target number.