Beer Institute

On average, I’m less than 5% ABV—the beverage of moderation. I also have lots of non-alcohol options, and I always advocate for drinking responsibly.

Simple ingredients. A simple message. A simple process. And on average, I’m less than 5% ABV—the beverage of moderation.

On average, I’m less than 5% ABV—the beverage of moderation. I also have lots of non-alcohol options, and I always advocate for drinking responsibly.

Tailgates. Festivals. Firepits. However you and your friends plan to enjoy fall, there’s a beer for you. Grab your best friends, your favorite brew and celebrate an industry that supports 2.42 million American jobs.

Hi. It’s me, Beer. I’ve been keeping things simple for a very long time. Simple ingredients. A simple message. On average, I’m less than 5% ABV, the beverage of moderation. I also have lots of non-alcohol options, and I always advocate for drinking responsibly.

Why is BEER America’s favorite alcohol beverage? Because it’s there for all the best times with family and friends. But beyond these moments, beer’s a genuine economic engine: 2.42 million jobs and $471 million in economic impact. Yet another thing worth toasting (with a cold beer).