BeatRoute

2 shifts are redefining the entire paints route to market. The first one will shock you. This revelation was in the open when Nikhil Chaudhary sat down with Ashish Rai, CEO of the Decorative Paints business at JSW Paints. Bringing nearly two decades of transformative leadership working at Unilever, he is now redefining how the paints route to market is run. 1. The flipped path to purchase, where the consumer now walks into the paint store already decided on what they want. 2. Technology and AI playing an active part in the execution across every layer of the channel. Listen to the full discussion on how these realities are being navigated. Episode 10 of The BeatRoute Podcast is live here https://lnkd.in/gSctr8y5 Disclaimer: JSW Paints is a valued BeatRoute customer, which is how we got this insider scoop.

BeatRoute just solved a major headache for AlcoBev brands. Visibility is the biggest sales lever in AlcoBev, but auditing visibility has been expensive, inaccurate, and impossible to scale. We have built a VM Audit AI Agent that fixes this problem. One photo gives you complete audit - Share of Shelf, Face Count, Planogram compliance & more. ✅ No SKU image training needed ✅ 5-minute setup ✅ 92%+ accuracy at 40% lower cost I went to an actual liquor store to bring you this demo, run on real brands. Want to test it live for free, with your own products? Comment “DEMO” or DM me. cc: Kaushal Kumar Vinay Singh Alok Thakur Rahul Rawat

In consumer durables, your dealer carries five brands. Your offtake depends on which one gets pushed. Traditional SFAs help your reps visit dealers, but none ensure those visits actually move offtake. BeatRoute is the only SFA that uses AI to drive your offtake goals

In auto aftermarket, mechanics at the workshop decide which brand goes into every vehicle. Your distributor moves the stock, but offtake is won at the workshop. Traditional FMCG-centric SFAs only digitize visits. None of them ensures that your reps engage workshops, generate demand from mechanics, or execute sales on the ground as per your business goals. BeatRoute is the only SFA that uses AI to execute all three: workshop engagement, demand generation from mechanics, and sales execution. Valvoline runs aftermarket sales and distribution on BeatRoute. Book your free personalized demo.

In consumer durables, your dealer carries five brands. Your offtake depends on which one gets pushed. Traditional SFAs help your reps visit dealers, but none ensure those visits actually move offtake. BeatRoute is the only SFA that uses AI to drive your offtake goals

In consumer durables, your dealer carries five brands. Your offtake depends on which one gets pushed. Traditional SFAs help your reps visit dealers, but none ensure those visits actually move offtake. BeatRoute is the only SFA that uses AI to drive your offtake goals