Banter Marketo

We’re Hiring a Sales Executive (1–2 Years) Be part of Banter Marketo’s growth engine. Your role will focus on speaking to potential clients, driving discovery calls, managing follow-ups, and supporting conversions. We want someone who is confident, sharp, and eager to grow in high-ticket B2B sales. Requirements: 1.1–2 years of experience in Sales / Business Development 2.Graduate in any discipline (Bachelor’s degree must) 3.Prior B2B sales experience preferred (agency / services background is a plus) 4.Excellent spoken and written English 5.Strong follow-up discipline and comfort with consistent calling & messaging 6.Good presentation and client communication skills 7. Ability to work full-time on-site in Delhi 8. Immediate joiners or candidates with ≤15 days’ notice period highly preferred You can also apply at [email protected]

Most people underestimate what consistent visibility can do for their business. . . because they assume “good work speaks for itself.” It doesn’t. Not anymore. Today, the leaders who win aren’t always the smartest in the room They’re the ones who show up, share clarity, and shape conversations Deals accelerate, Talent pipelines transform, And entire positioning narratives shift… Because 'consistent visility' creates a strong lead nurturing pipeline. If the right people can’t see you, they can’t choose you. If you are looking to leverage linkedin for: - creating B2B sales pipelines - get panel invites & speaking opportunities - emerge as a thought leader in your industry - win investor's confidence to raise your first funding DM 'Visibility' to leverage linkedin today! #linkedin #visibility #thoughtleadership #B2B #sales

“Great demos. Smart teams. Strong pipeline. Yet… deals stall. Again.” . . . . You’ve probably seen this pattern more than once. Leads look warm. The first call goes great. Then comes the silence. No replies. No decision. Just… drift. Why does this happen? In B2B, why the sales cycles are so long? In B2B, why the conversion ratio is so low? Because the buyer isn’t just evaluating your product/service. They’re evaluating your clarity, authority, and relevance. Let’s break it down: -> Your team sells features… but the buyer wants a vision. -> Your case studies are in PDFs… but the buyer wants real-time confidence. -> Your outreach is transactional… but the buyer seeks strategic partners. And most IT companies sound the same. They speak in frameworks, buzzwords, and deck slides. ❌ No one remembers the best PPT. ✅ They trust the one who helps them see the road ahead, not just the product on the table That’s where Thought Leadership flips the funnel. When your founders, delivery heads, or architects start owning the narrative... not with sales pitches but with insight, clarity, and foresight. the dynamic changes.... ✅ Prospects don’t just “check you out”; they follow you. ✅ The first call starts with “I’ve read your post on…”, not “Who are you?”. ✅ Deals stop stalling because trust was built before the pitch. This isn’t about more marketing. This is about leading conversations before they even enter your CRM. IT companies don’t lose deals because their solutions are weak. They lose them because their credibility is weak. The real moat isn’t your tech stack. It’s how you shape the conversation around it. #ThoughtLeadership #B2BMarketing #Sales #B2BSales

Most GTM leaders still think trust is built with a gated PDF and a lead form. Download → nurture → pitch. . . . Today, the real trust funnel lives in the feed. And it doesn’t take 47 touches across 19 emails and 3 retargeting ads. It takes about seven public posts to move someone from: Skeptic → Curious → Subscriber → Engager → Inbound → Shortlist → Champion. The sequence is structure: 𝟏. 𝐂𝐨𝐧𝐭𝐫𝐚𝐫𝐢𝐚𝐧 𝐏𝐨𝐬𝐭 → Break assumptions. 𝟐. 𝐏𝐫𝐨𝐨𝐟 𝐏𝐨𝐬𝐭 → Data, case, or lived example. 𝟑. 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 𝐏𝐨𝐬𝐭 → Show “how” not “what.” 𝟒. 𝐇𝐮𝐦𝐚𝐧 𝐏𝐨𝐬𝐭 → A failure, lesson, or vulnerable insight. 𝟓. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐎𝐕 𝐏𝐨𝐬𝐭 → Frame the macro shift. 𝟔. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐏𝐨𝐬𝐭 → Engage in dialogue, not monologue. 𝟕. 𝐕𝐢𝐬𝐢𝐨𝐧 𝐏𝐨𝐬𝐭 → Show the bigger “why.” Gated PDFs. Salesy hooks. Overproduced webinars no longer work. Because buyers don’t convert after being “captured.” They convert after they’ve already decided you’re credible, useful, and human without you asking for their email address. Seven useful touches in public > Seventy spammy touches in private. #B2B #thoughtleadership #LinkedIn #GTM

Cold InMails are the blunt instrument of LinkedIn. Spray 100, get 2 replies, and both say “not interested.” While most are busy pushing LinkedIn isn’t just an outreach channel. They forget to 'switch on' the visibility engine. Infact, Comments are the highest-signal visibility you can create. And Basically, you get 3 technical advantages over cold InMails: 1. Contextual Relevance Your comment is tethered to their post. That means you’re not interrupting, you’re contributing. The conversation already has buying intent signals baked in. 2. Asynchronous Trust Building Decision-makers check who engages with their content. A smart, data-backed comment lives far longer than a cold DM. It shows you’re aligned without asking for time upfront. 3. Attribution + Pipeline Tracing Unlike InMails (which die in inboxes), public comments generate engagement ripple effects with -> profile views, -> connection requests, -> and inbound DMs. These are traceable in CRM if you align with RevOps (hint: start tagging “LinkedIn Comment Origin” in HubSpot/SFDC). So, how to operationalize it? 1. Build a commenting calendar parallel to your outbound calendar. 2. Target 10–15 strategic accounts, map their execs, and engage weekly. 3. Train AEs/BDRs to comment with POV + data, not platitudes. 4. (“Great point” is invisible. “EY’s 2025 survey backs this with 61%…” is magnetic.) 5. Layer in self-reported attribution by adding “Where did you hear about us?” on forms. And.....You’ll be shocked how often buyers write “Saw your team in LinkedIn threads.” Do’s & Don’ts ✅ Do tie your comment to a business problem with insight or data. ✅ Do use comments as credibility breadcrumbs leading to DM invites. ❌ Don’t sound like a fanboy (“Totally agree!!”). ❌ Don’t hijack threads with pitches. That’s spam in public. InMails chase. Comments attract. One scales interruptions. The other scales credibility. #B2BSales #SalesEnablement #DemandGeneration #LinkedInStrategy

OTT platforms are done worshipping celebrity billboards. Now they’re buying ONLY unique stories, no more famous faces. Prices for star-driven films are down 40–50%. Meanwhile, 68% of top-performing titles in 2024 came from non-star projects. The global consumer internet & media business is forecasted to grow from $2.6 trillion in 2024 to 3.0 trillion in 2028. According to a benchmark report, Instagram’s average engagement rate dropped by 28% year-over-year, landing around 0.50% in 2025 (from roughly 0.70%) as audiences tuned out the noise. The real winners will be with the Original ideas. Not recycled noise. And Brands aren’t any different..... ❌ Influencers chase algorithms. ✔️ Thought leaders build trust. ❌ Influencers get reach. ✔️ Thought leaders get relevance. Attention is the 'real' currency Mediocrity is just inflation. The world’s biggest content industry has shifted from stars to substance. And if they’re forced to adapt… so should you. In 2026, ❌ Loud is cheap. ✔️ Unique converts. ✔️ Trust compounds. #ThoughtLeadership #InfluencerMarketing #ContentStrategy #BrandBuilding #OTT #Trust #Leadership Image Credit: To the original creator.