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Cannibalization risk. Conquesting opportunity. These used to take weeks to model. With simulated shelf and ecommerce environments, you get predictive source-of-volume data on the tightest timelines — before the launch decision is made, not after.

Your concept scores well. Your shelf performance doesn't. The gap isn't the consumer — it's the context. This guide shows you how to test in the environments where real decisions happen, so you get data that reflects what people actually do.

Before you launch: know whether your new variant grows the brand or just moves revenue from one product to another. Source of volume analysis turns purchase intent scores into a map of market movement — so you walk into the C-suite with answers, not projections.

Attention. Trade-off behavior. Findability. These are the signals that tell you whether your creative will win in a crowded aisle or a scrolling feed — and they don't show up in a survey that asks people to evaluate one thing at a time. Download the guide to get them.

53% of consumers are prioritizing metabolic health over aesthetics. 57% have already changed their snacking habits. Are you adapting to these changes? Get the data that tells you exactly where you stand.

GLP1-s mean fewer cravings. Smaller portions. 72.7% of prescription weight loss users are on GLP-1s—and they're reporting something unexpected: the quieting of food noise. The consumer truth is already here, is your brand adapting?