Attain

Back by popular demand, Attain is returning to the spectacular SLS Baha Mar for our annual Outcome Summit from March 3rd to 5th! This invitation-only event is nearly at capacity. Join senior leaders from Bayer, CKE Restaurants, Inc., Inspire, Influential, Paramount, PepsiCo, PMG, Publicis Groupe, Restaurant Brands International, Spotify, T-Mobile, Tombras, VaynerX, OpenX, Omnicom and many more! Looking forward to seeing everyone in March for the #OutcomesEra. To find out more: https://lnkd.in/e74kVDQC #TheOutcomeSummit #MediaLeadership #MarketingInnovation #OutcomeDriven

The Outcome spoke with Trina Dhar, Manager of Measurement Data Partnerships at The Trade Desk, about the company’s partnership with Attain, which empowers advertisers to leverage real-time sales data across the entire marketing funnel and unlock frictionless incremental lift measurement. 🔗 Read the full interview here: https://lnkd.in/gxGPb2a5 Renee Savelli Mitchell Ostrower Dave Constantino Amber Phillips

As business growth drivers, CMOs know that growing brand equity through media investment is one of the most important levers to nurture. While modern CMOs & CFOs align on common business KPIs... The KPIs used to substantiate brand lift/favorability simply don't translate to real-world metrics a CFO craves. This is where much of the tension in media strategy lives. Marketers & agencies know in their souls the compounding value of equity building... but the current state of attribution is woefully inadequate in showing brand growth alongside CFO-friendly sales impact metrics. Awareness lift, favorability, equity, engagement, attention - they're seemingly incongruent with the P&L. This is now finally changing. With Attain, for the first time ever, you can see - in real time - how upper-funnel investment drives sales, household penetration, and market share growth. Not in a 50 page report delivered weeks post-campaign... But LIVE, instantly, continuously and actionably in-flight. With access to the most comprehensive firehose of real-time consumer purchase data in North America - Attain is transforming how campaigns across the funnel are planned, targeted, optimized, and ultimately proven to drive real-world business results - not proxy metrics. Welcome to the #OutcomesEra

AI Is remaking advertising and outcome-driven data is the new trust currency AI is advancing fast, but without high-quality data, smart models produce fast hallucinations, not real business results. This new article from The Outcome dives into how we can end the cycle. #AI #Advertising #DataTrust - Hallucinations vs. Accuracy: AI models fueled by clicks or views alone risk misleading conclusions. Deterministic purchase data offers a clearer path to real outcomes. - From Vanity Metrics to Decisions That Matter: Shift your optimization focus from surface-level engagement to sales-driven signals and reach better ROI. - Simulated Campaign Planning: What if you could ‘stress test’ audiences and creatives before spending? The article explores AI’s portfolio-style approach to planning. - Real-Time Causality: Real-time incrementality models win over delayed batch reporting, empowering faster, smarter media buys. - Conversational Advertising: Imagine an ad that feels like negotiation not broadcast. AI-powered personal agents could haggle based on your preferences and budget. - Why Transparency Matters: AI must come with guardrails: think ‘nutrition labels for decisions’ to keep trust intact in our systems. Give it a read and let me know what you think? https://lnkd.in/eMGMrWbQ

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Get real-time visibility into the wallets of 10M+ verified buyers—so you can spot shifting trends, buyer behavior and holiday momentum.