Atomic

New J.D. Power data highlights a clear trend: consumers are opening additional accounts at higher rates — and many of those accounts quickly become their primary banking relationship. This “soft switching” behavior underscores what we see every day across our partners: primacy is increasingly won during onboarding. The institutions capturing the most value are the ones that make it simple for customers to move their direct deposits, recurring payments, and financial life into their new account. When that experience is seamless, activation and engagement follow. At Atomic, we support 9 of the top 10 banks in enabling frictionless deposit and payment switching within the onboarding journey. These banks consistently see stronger activation rates and deeper customer relationships because switching no longer feels like work for consumers. As digital acquisition strategies evolve, the ability to turn a newly opened account into a primary relationship will define competitive advantage in 2026. If your team is looking to strengthen primacy and drive measurable onboarding outcomes, we’re here to help. Read the full article: https://lnkd.in/g9xurzdv

For financial institutions, Atomic makes user engagement easy. See how!

For banks and fintechs, attention is currency. Atomic makes user engagement easy. See how!

Atomic makes user engagement easy for financial institutions and fintechs. See how!

Empower users to take action and save on their recurring payments. Atomic’s Paylink Manage puts users in full control of their bills without ever leaving their banking app.

Always a pleasure catching up with Peter Renton. Thank you for all you've done and continue to do for the FinTech ecosystem and for including us at Atomic! If you're interested in learning more about: 🚀 How Atomic started 🏇 How we went on to win 9 of the top 10 banks in a highly competitive space 🧩 How the future of connected banking is taking shape 🤓 What some people are calling PFM 2.0 - action, not just insight Tune in! Link in the comments.