Atomic

🏆 Some brilliant news to share from Friday night's Recruitment Marketing Awards in London! We're incredibly proud to have won Campaign of the Year for our work on Schneider Electric's 'Wired Differently' campaign. With shoots spanning the globe, from Texas to Sydney, Barcelona to Cairo, we set out to tell the authentic stories of Schneider Electric's Service Representatives, celebrating the independent spirit, individuality and love of a challenge that makes them wired differently. And the results speak for themselves, with a 163% increase in applications and a 30% increase in offer acceptance rates, while reducing time to hire by 7%. A massive thank you to everyone involved, and a special congratulations to the brilliant Schneider Electric team, Sarah Adams, Tammy Dean-Embry, Lauren McGinley and Khundmir Syed, along with everyone else who played a part in making this happen. And a special shout-out to Claudine Shacklock, who championed the campaign from day one, trusted us with the creative vision and kept pushing us to make it the very best it could be. 🙌🏼 What a night, and what a result! 🔗 Take a closer look at the award-winning campaign here: https://lnkd.in/ebJa4wVK #TheRMAwards #rmas2026 #RecruitmentMarketingAwards #CampaignOfTheYear #RecruitmentMarketing #EmployerBranding

Last week at Atomic’s Meet the Buyer event, we were treated to a masterclass in leadership during times of change from one of Ireland’s top B2B marketers, Evanna Kearins. A huge thank you to everyone who joined us and contributed to such a great discussion. If you missed it, we've pulled together some of the key themes and lessons from the conversation below. Watch out for details of our next event in September. In the meantime, enjoy the summer and stay connected! https://lnkd.in/d4cpzyXH

Final call to join Dublin’s best learning & networking event for B2B marketers this May. On May 28th at The Hoxton Dublin, marketers from Okta, UiPath, Supermetrics, HubSpot, Workday, Notion, Omni and other leading tech brands will come together for an intimate, no-fluff conversation on what modern B2B marketing actually looks like from the buyer side. Our special guest is Evanna Kearins, CMO International at UiPath, who’ll share a rare perspective from inside the buying process — what enterprise technology leaders expect from vendors, what cuts through, and what most marketing teams still get wrong. Evanna has spent her career helping enterprise software companies scale internationally, giving her a unique view of both great go-to-market strategy and the realities facing senior buyers today. Meet the Buyer is Dublin’s quarterly event where B2B marketers sit down with real senior buyers in a candid, off-the-record setting. No pitching. No sponsors. No promo decks. Hosted by Joan Mulvihill, with open Q&A and informal networking afterwards. Drinks from 4:15pm. Register at https://lnkd.in/dJ-aGrVZ

Most Employer Brand teams face the same problem: You’ve built great campaigns… but TA aren’t using them. And if it’s not being used, it’s not driving what really matters: 👉 Time to hire 👉 Cost to hire The fix? Stop building for TA. Start building with them. Make it simple. Make it usable. Fit their workflow (not yours). Because when recruiters win, your impact becomes impossible to ignore. 👉 We break it down in “Recruitment Marketing 2.0” by Stephen Quinn https://lnkd.in/ei6ee9q7 #EmployerBrand #TalentAcquisition #RecruitmentMarketing #HR #Hiring

Those personas from 2 years ago? Likely outdated. Candidates aren't typing "sales job SaaS" into Google any more. They're asking ChatGPT about their personality type and getting career recommendations. The job discovery process has changed. How do you engage talent when the game is different? Join Niall Minihan from Salesforce for a discussion about adapting to how candidates make decisions now. Tuesday 27th January | 11:00 GMT Register now → https://lnkd.in/d_c9GA3H

Generic EVPs speak to everyone and no one at the same time. Does that mean you need different value propositions for every talent group? Or can one EVP flex enough to work? When does personalisation strengthen your employer brand versus fragmenting your message? Niall Minihan operates at global scale at Salesforce. Join the conversation about what actually works. Tuesday 27th January | 11:00 GMT Reserve your spot → https://lnkd.in/d_c9GA3H