Atlas Digital

A report by Factors.ai recently surveyed 100+ marketing teams and found that advertising spends are changing. Linkedin Ads spend grew by 31% and Google Ads by 6%. As Paid Search becomes increasingly expensive, at Atlas Digital we're seeing similar trends with our B2B SaaS clients (~80% of all of our clients!). High quality touch points are the future - and Linkedin Ads deliver on that. With tools like Factor providing increasingly more insight to our tech stack, we're seeing data points like: 👉 $300k of deals 'influenced by LI' eg over 100+ impressions on ads by target buyers 👉 2x or 3x deal value for 'influenced pipeline' vs only measuring last click What this means is that LI is highly effective at targeting your ICP, and with the right GTM approach, influencing their purchase behaviour. Feel free to get in touch if you want to find out more - and shout-out factors on their report! (link in comments)

I'm stoked for Atlas Digital to have been shortlisted as finalists for 2 awards at the 2026 APAC Search Awards. We've been nominated for: 🏆 Best Use of Search - B2B (PPC) alongside our long-time client and super talented team at Qwilr where we were able to build out sophisticated lead scoring models to drive up revenue. 🏆 Best Use of AI in Search - alongside household name Sharesies where we built an AI search forensics tool to audit brand reputation and consistency online. Amazing work to our clients Brendan Connaughton Rachel Beange Ben Stonyer Jess Tassell and of course the Atlas team Justin R. Timothy Chen Alla Lvovich Hanna Dorsch Rebecca Doyle 🤞 🤞 🤞 🤞

We uncovered $167k - $501k of potential ARR uplift for a B2B SaaS client in m1 of our CRO pilot program. Before we run tests, we deep dive into how users move through your website. That’s mapping every key journey, areas of friction and drop-off points. Segmenting those insights into core website user segments and hypotheses, we’ll now spend the next 5 months running tests in order to capture all of that value. One of our recent pilots drove $400k in new ARR. You can read about that here: https://lnkd.in/ghmgdm-8

Another reason to join KiwiSaaS Community 🔥 Members ($5m+ ARR) are invited to send up to 2 staff to this free-of-charge workshop featuring our very own Alla Lvovich and Olga Antipova 🔥 Organic search remains the #1 traffic source for most #SaaS businesses, but the game is changing. With B2B buyers increasingly turning to ChatGPT and other LLMs for research, how you show up in generative AI responses is becoming just as critical as your Google rankings. This actionable half-day workshop will equip you with a clear understanding of how to future-proof your organic growth strategy in an AI-driven search landscape. *What you’ll learn* 👉why organic search is still your most valuable channel (and how it impacts everything else) 👉the shift happening now: B2B buyers are moving from Google to ChatGPT for research 👉what Generative Engine Optimization (GEO) is and why it matters for your SaaS business 👉how traditional SEO performance influences how LLMs rank and recommend your company 👉practical strategies to optimise for both search engines and generative AI platforms *Event details* DATE: Tuesday 25 November TIME: 9.00am - 12.00pm LOCATION: Serko Offices, Saatchi & Saatchi Building, Level 1, 125 The Strand, Parnell, Auckland COST: Free SIGN UP: https://lnkd.in/ghvHczJf

We’re proud to be partnering with KiwiSaaS Community to present 2 deep-dive workshops before the year is up! 👉 18th of November: Thought Leadership Playbook We’re seeing crazy good results for tech brands running Thought Leadership ads. They drive credibility, build excellent retargeting audiences and kickstart prospects into engaging with your business. Join James Lloyd, Head of Strategy at Atlas Digital, who will be running this online workshop. Sign up here: https://lnkd.in/gV9pF-tG Head along to find out: - Why thought leader campaigns win - How to design your playbook: picking the right voices, narrative pillars, formats and CTAs - Technical setup: campaign structure, whitelisting, tagging and retargeting. Here’s a link to our other event: https://lnkd.in/gDqCBPMY

We’re proud to be partnering with KiwiSaaS Community to present 2 deep-dive workshops before the year is up! 👉 25th of November: The Future of Organic Growth: SEO meets Generative AI. Organic search remains the #1 traffic source for most SaaS businesses, but the game is changing. For many of our clients, LLM traffic is increasing by double digit % every month, and is one of their highest converting channels. Join Alla Lvovich, Senior Organic Specialist at Atlas Digital for this half-day Auckland based workshop if you’re a B2B SaaS company with $5m + ARR. Sign up here: https://lnkd.in/gA3rHYVC In it, you’ll learn how: - B2B SaaS companies are moving to LLMs for research - Why Organic is still your most valuable channel - Practical strategies to optimise for both search engines and generative AI platforms Check out our other event here: https://lnkd.in/gS7b-YBV