Archer Education

We’re looking back at the greatest enrollment strategy hits from 2025 (sticking to the plan, focusing on conversions, embracing AI, and rethinking internal processes) so you can carry them into 2026.

Discovery is an essential piece of a strong enrollment marketing campaign for adult learners. Archer’s Caroline van Doorn talks about students, alumni, faculty and staff and their unique perspective in your larger marketing strategy, listen in:

The post-RFI experience is one of the most important pieces of the online student journey. Angie Mohr shares a framework to approach scaled growth across the student journey. Listen now:

Does your online enrollment strategy include a five-year financial model? Archer CFO Mike Briskey covers three types of financial models for growing online programs. Listen here:

AI is changing the way students search for and choose their next academic step. In our latest HEMJ article, Director of Communications George Bradley dives into how institutions can move beyond paid lead generation and harness faculty-driven, AI-optimized content to attract the right students earlier in their journey. Discover how generative engine optimization (GEO) and academic thought leadership can boost visibility, credibility, and sustainable enrollment growth. 🔗 Read the full article: https://bit.ly/4nPql1F

Higher ed’s lead-chasing era is over. Institutions that rely on high-volume, low-fit leads are trading their mission for momentary gains. In our latest HEMJ article, Brian Messer challenges presidents and provosts to stop chasing leads and start building mission-aligned enrollment foundations that last. Learn how shifting your strategy from quick wins to long-term, authentic growth can redefine your institution’s future. Read the full article here 👉 https://bit.ly/3WFTEsp