Apartments and Developments | a-d.com.au

A lead that doesn’t know the key information is almost dead on arrival. And the developer still paid for it. Jessica Tinsley, Project Marketing and Operations at WHITEFOX Real Estate Brisbane and WHITEFOX Projects, knows a buyer who enquires without knowing the price is almost seen as a dead lead before the conversation even starts. Providing key details up front brings in the right enquiries, and from there it’s about reach, experience and education – giving buyers as much information as possible at every stage. Informed leads shouldn’t be the exception. They should be The Standard.

Buyers don't just want a good product anymore. They want proof you're good at everything else too. Scott Jessop, Head of Sales & Marketing at Sunkin Property Group, believes there's no such thing as too much information – from construction updates to meet-the-architect nights, buyers want to see credibility everywhere, not just in the finished product. Proof shouldn't be the exception. It should be The Standard.

"I'll come back to you" isn't a response buyers accept anymore. They want the answer now. Joe Adsett, Director of Joe Adsett Group knows that owner occupiers are not easily fooled. They want exact dimensions, exact finishes and exact answers, and the best developers know their product intimately enough to give it to them on the spot. Detailed upfront information shouldn't be the exception. It should be The Standard.

Send the right message through the wrong medium and buyers won't respond. It's no longer about simply reaching them, but knowing how they actually want to be reached. Lendlease Australia’s General Manager of Sales, Nick Yacoel, knows that buyers have changed the way that they communicate. They don’t just ring anymore – instead, they want to choose their own adventure, whether that’s a text, an email or a chatbot. He says in today’s world it’s all about tailoring the customer journey for each buyer’s individual wants and needs. Contact preferences shouldn’t be the exception. They should be The Standard.

Buyers used to exchange their details for information. Now they expect the information first. As General Manager of Marketing & Customer at Stockland, Cherie McMahon's watched as buyer expectations have shifted, and feels the days of gating information behind a landing page are simply over. She says buyers expect complete transparency now, and that's exactly how it should be. Transparency shouldn't be the exception. It should be The Standard.

Something new is taking shape. The details are still under wraps. For now.