Analytic Partners

Find out how top analytics teams quantify the impact beyond marketing. Get the report now.

Discover the growth factors most marketing teams overlook. Get the insights today. Download the ROI Genome report to uncover the real drivers.

Today’s business environment makes it critical to create a stronger collaboration with the CFO. Commercial Analytics support that conversation.

Today’s business environment makes it critical to create a strong partnership with the CMO to unlock growth opportunities. Commercial analytics can support that collaboration.

Postcards from Cannes Day 4 plus our daily report, so you don’t miss a thing from the Croisette🍸 The team rounded off Wednesday evening with drinks at the LVMH Villa, courtesy of Brand Innovators being excellent hosts, and a trip to the YouTube party featuring Diplo. 🥐 They started day 4 at Campaign House with Marketing Week hearing Byron Sharp and Jenni Romaniuk covering all things measurement. The conclusion of the session? Despite AI becoming more prevalent in marketing, core branding and measurement principles should not be forgotten. 🎤A visit to The Drum Studios came next, with Preeti recording an interview with Alison Keith and Richard Draycott – save this post for when we drop the link in comments! The session in a nutshell: Most organizations have more data than ever. So, why aren’t they making better decisions? Preeti and Alison explained why lacking connected frameworks hinders turning data into action. They dove deeper into the organizational barriers that keep brands from using their data more effectively, and highlighted what can help overcome them. Whilst you wait for the full episode and all takeaways, read our latest report pulling insights from our State of Commercial Decisioning Survey: https://lnkd.in/e6R-M7iX

Read our take on Cannes in one write-up! Cannes 2026 wasn’t defined by a single idea, but a shift in mindset. Across conversations with marketers, creators and industry leaders, a few themes kept surfacing. We’ve summarized it below, and you can read Preeti's full version on our blog: https://lnkd.in/dt7vghSK 🤖 AI is a powerful enabler, but it doesn't build brand love. The brands getting it right are using AI to create more time for creativity, judgement and human connection. 🫶 Paid media can't replace genuine audience engagement. The strongest brands are giving people something worth talking about, sharing and participating in. 👯️Fandom beats reach. Building communities around distinctive brand assets often creates more value than chasing ever-larger audiences. ⚖️ The fundamentals still matter. Long-term brand building, balanced investment decisions and strong measurement remain as important as ever. Our biggest takeaway? The brands winning today aren't necessarily the ones using the most technology. They're the ones staying curious, inviting participation and using data to make smarter decisions. #CannesLions #CommercialAnalytics #MMM