American Pet Products Association (APPA)

🚨 Breaking Trade Talk: Live Update February 26th 🚨 🔗 Register now: https://bit.ly/4tO9uk6 📅 Office Hours session on Thursday, February 26 at 3 PM ET Join APPA’s trade experts for a special Breaking Office Hours session. As trade policy and tariffs continue to impact the pet industry, this is a pivotal moment for importers, manufacturers, retailers, and industry professionals. We're here to deliver the timely insights and updates you need—bring your questions and be part of the conversation!

Stop Guessing: 7 Insights That Reveal What Pet Owners Really Want ⬇️ Get the Playbooks: https://lnkd.in/euw9wbTp In today’s pet market, understanding your audience isn’t optional—it’s essential. APPA's 7 Pet Owner Playbooks provide a clear roadmap to the seven key pet owner personas you need to know, revealing not just who they are, but why they make the choices they do. These insights cover: ✅ Purchasing behaviors ✅ Product preferences ✅ Core motivations ✅ Values & more Whether you’re launching new products, refining campaigns, or exploring growth opportunities, you can market smarter, create products that truly resonate, and craft strategies that connect—no guesswork, just actionable, data-driven intelligence.

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🐠 Dive Into the Next Big Wave in Pet Ownership! 🔗 Get the report now: https://bit.ly/3WAcAte The 2025 Fish & Reptile Report is here—packed with insights every manufacturer, retailer, supplier, investor and media outlet needs to know. Here’s what’s inside: ✅ Big Tanks, Bigger Opportunities: Multi-fish ownership is up, tank sizes are growing, and snake ownership is making a comeback ✅ Generational Power Moves: Millennials and Gen Z are reshaping fish and reptile ownership like never before ✅ Bonding Beyond Basics: Owners are investing in gifts and long-term pet planning ✅ Modern Pet Homes: Personalization is trending with custom tanks, advanced lighting, and enriched reptile habitats ✅ Retail + Digital, A Perfect Pair: Owners are blending in-store loyalty with digital engagement for shopping and research. Unlock the data behind tank trends, rising reptiles, and owner behaviors—discover the stats shaping fish & reptile care and make smarter product, retail, and investment decisions with the APPA 2025 Fish & Reptile Report. 📊 Become an American Pet Products Association (APPA) member for exclusive access to insights that move your business forward!