Alvie

We are incredibly excited to be sponsoring the release of the IMPACT Commerce Omnichannel Index 2026. The tour is hitting four cities, and while the Alvie / Precis team will be everywhere from Stockholm to Oslo, I will be joining the events in: ➖ Aarhus: 7th of May ➖ Copenhagen: 12th of May If you’re around, please hit me up! Participation is free and the sessions run from 10:00–16:30. Sign up via the link in the comments. Hope to see you there! 💙 #IMPACT #Alvie

Out of all the data you use to make decisions, do you know what's modelled and what's not? Models are an essential tool to make sense of data, but there are many considerations for advertisers to keep in mind: - It's not always immediately apparent what data is modelled and what's not - Many models are a black box, and it's hard to understand how they work - Models integrated into media buying platforms are built by the company selling the ads. Useful, but also potentially open to bias. Using Alvie, advertisers can harness the power of models to objectively understand performance and decide where to spend budgets most effectively. In our Budget Optimiser tool, we even show you the model confidence for each budget recommendation as a reminder that the model in the background isn't always perfect, but rather a tool that can help to guide decisions based on data. My advice to advertisers: make sure that you know where models are being used across all your data and platforms, and pick the best independent models to make calibrated, unbiased decisions!

𝗦𝗲𝗹𝗹 𝗳𝗲𝗲𝗹𝗶𝗻𝗴𝘀, 𝗻𝗼𝘁 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 🎭 💻 I might be new to the technical B2B SaaS world, but one thing that's already clear is that we should be selling feelings, not features*. Sometimes it's difficult though. A lot of work goes into the technical details, and you feel like shouting it from the rooftops. But ultimately, these features are solving a pain, and 𝑡ℎ𝑎𝑡'𝑠 what you should bring forward. Let's take a few Alvie examples: 𝗙𝗲𝗮𝘁𝘂𝗿𝗲-𝗹𝗲𝗱: We offer 100+ connectors to all major marketing platforms 𝗙𝗲𝗲𝗹𝗶𝗻𝗴𝘀-𝗹𝗲𝗱: Close all those anxiety-provoking tabs - now you have all your marketing data in one view 🥲 𝗙𝗲𝗮𝘁𝘂𝗿𝗲-𝗹𝗲𝗱: We offer 13+ custom-built reports combining up to 10 data sources 𝗙𝗲𝗲𝗹𝗶𝗻𝗴𝘀-𝗹𝗲𝗱: Did your boss ask for a PMax report 5.30PM? Have it ready in 5 minutes and call it a day ⏱️ 𝗙𝗲𝗮𝘁𝘂𝗿𝗲-𝗹𝗲𝗱: We offer an AI-powered, regression-based attribution model 𝗙𝗲𝗲𝗹𝗶𝗻𝗴𝘀-𝗹𝗲𝗱: Relying a bit too much on platform attribution? You're not alone - Let Alvie help you with unbiased attribution and invest with confidence 💰 ___ Let's get a few more examples; my fellow marketers - how would your feature-led vs. feelings-led copies sound? * 𝘖𝘵𝘩𝘦𝘳𝘴 𝘮𝘪𝘨𝘩𝘵 𝘤𝘢𝘭𝘭 𝘵𝘩𝘪𝘴 "𝘣𝘦𝘯𝘦𝘧𝘪𝘵𝘴 𝘪𝘯𝘴𝘵𝘦𝘢𝘥 𝘰𝘧 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘴" - 𝘣𝘶𝘵 𝘐 𝘢𝘮 𝘢 𝘧𝘰𝘳𝘮𝘦𝘳 𝘤𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘦𝘳 𝘢𝘧𝘵𝘦𝘳𝘢𝘭𝘭, 𝘢𝘯𝘥 𝘐 𝘵𝘩𝘪𝘯𝘬 "𝘧𝘦𝘦𝘭𝘪𝘯𝘨𝘴, 𝘯𝘰𝘵 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘴" 𝘩𝘢𝘥 𝘢 𝘯𝘪𝘤𝘦𝘳 𝘳𝘪𝘯𝘨 𝘵𝘰 𝘪𝘵.

“It’s a 10, but it doesn’t have creative reporting…” Congrats. You’ve built a very expensive guessing machine. Without creative reporting, you don’t know what drives performance. You don’t know what to scale. You don’t know what to kill. You’re just feeding budget into content and hoping something sticks. Creative reporting is what turns content into a system. Signals, patterns, iterations. Which hooks work. Which messages convert. Which formats deserve more budget. It’s the difference between random acts of marketing and structured growth. It's what makes your ads accountable, and tells you what’s working, why it’s working, and what to do next. And it's exactly why Alvie ad creative reporting solution was brought to life. Because vibes are not a strategy. And we don't wanna get lost to Antarctica.

Our Minister of Foreign Affairs uses soap 🧼 to keep his teeth clean. I use Alvie to keep my campaigns clean, actionable and future-proof.

Ollie said it: How low can you go? Traditional MTA are biased towards “click channels”. That's pretty low. Not us. We treat all channels equally.