Aluminium Packaging Recycling Organisation Ltd (Alupro)

EPR is reshaping how packaging producers fund recycling. For aluminium packaging, success depends on a system that recognised aluminium's true circular value – endlessly recyclable, economically valuable, and essential to the low-carbon transition. Alupro is the voice of the aluminium packaging value chain, ensuring that the money raised through EPR genuinely improves aluminium recycling. By joining Alupro, your business adds its voice to a collective effort shaping a fair, data-driven system that works for producers, recyclers and the environment.

The UK’s coming Deposit Return Scheme (DRS) will redefine how used drinks containers are collected and recycled across the UK. Aluminium already leads the way in drinks container recycling – but for DRS to succeed, it must strengthen the circular potential of sustainable packaging materials. Alupro works with producers, recyclers, and policymakers to ensure DRS recognises aluminium’s circular value, strengthens recycling infrastructure, and encourages positive consumer behaviour. Membership gives your organisation a seat at the table – helping shape how DRS works in practice and ensuring the system rewards materials with true circularity.

Alupro is on a mission to maximise aluminium circularity. Through behaviour change campaigns, policy engagement, and research and education, we’re driving lasting improvements in aluminium packaging recycling. Our projects – from established campaigns such as Every Can Counts and MetalMatters, to newer initiatives expanding into challenging streams such as aerosols and foil packaging – help lift aluminium packaging recycling rates across the UK. With EPR and DRS costs directly linked to recycling performance, supporting Alupro’s work means turning collective action into higher recycling rates, lower costs, and a stronger circular economy. Join us – your membership funds the campaigns that boost aluminium recycling, cut costs, and maximise aluminium circularity.