Allied Global Marketing

Cinema isn’t legacy, it’s ignition. At CineAsia 2025, Allied’s Chief Strategy Officer Adam Cunningham explores how Asia’s theaters are redefining the attention economy, proving that collective emotion, craft, and cultural identity still hold the power to capture and concentrate attention in an age of endless content. As audiences everywhere face platform fatigue, Asia shows what matters most: who still shows up, and why. 🎬 Let’s Talk | Request the Keynote: https://lnkd.in/gbnryFhs

The next wave of entertainment is already here, are you ready for 2026? At Content London, Allied’s Chief Strategy Officer Adam Cunningham will share our Top Predictions for 2026, revealing the signals defining how audiences discover, engage, and spend in the year ahead. 👉 Get the full Predictions deck or start a one-on-one session: https://lnkd.in/g-Tjt_Hs

🏆 GEMA Gold. Real Results. HoYoverse × McDonald’s. Fandom isn’t fluff, it’s fuel. Our U.S. campaign turned attention into action, earning GEMA Gold 2025 for driving creator reach, retail uplift, and cultural visibility. Ready to see how fandom builds brands? 👉 Read the story: https://lnkd.in/g4M35jtZ

Global growth starts with global expertise. From Disney to IMAX, Daniel Heale has helped lead innovative and award-winning campaigns for some of the world’s biggest brands. Now as Allied Global Marketing’s Vice President, Client Solutions, Daniel is helping clients connect markets and scale success across Los Angeles, London, and beyond, delivering work that travels and results that stand up in the boardroom. 📖 Discover more about Daniel’s perspective in our Knowledge Post: https://lnkd.in/g7YR5tkC

We’re excited to welcome Daniel Heale as Allied Global Marketing’s new Vice President, Client Solutions! With more than 20 years leading strategy, business development, and digital marketing for global leaders like Disney, Prime Video, NBCUniversal, and IMAX, Daniel brings deep expertise in scaling campaigns across markets. Splitting time between Los Angeles and London, he strengthens Allied’s ability to help clients bridge markets, connect audiences, and deliver measurable results across borders. 👉 Read more about Daniel’s appointment: https://lnkd.in/g7YR5tkC 📄 See the full press release: https://prn.to/4ovx0P8

Gaming is being redefined by women driving creativity, leadership, and innovation. Our Women in Gaming event will gather female industry leaders and emerging voices for an evening of community and connection. 👉 Want to be part of these conversations in the future? https://lnkd.in/gpKBBCiU