Aggero

The supplement brief says: "make it exciting." The data says that's the problem. We analyzed supplement content across dozens of creators. Entertainment-focused hooks drag performance down by 20.1%. Persuasion-led hooks: -16.1%. Desire-led hooks: -15.7%. Education-focused hooks? +15.4%. Direct-to-camera address: +42.2%. The supplement audience isn't scrolling for entertainment. They're in research mode. Someone who just bought their first creatine, trying to figure out if they got the right thing. Someone whose doctor mentioned magnesium. Someone who started reading ingredient labels. They don't want a show. They want a peer who actually knows something and talks to them directly. When supplement brands brief creators on "energy" and "excitement," they're optimizing for the audience that won't convert. The converts are the researchers. And researchers respond to education. Testimonial narrative style drives +27.2%. Social proof narrative mechanisms: +11.9%. Both work for the same reason the education hook works: they sound like a real person who did the homework, not a brand that paid someone to perform. The hook that wins in supplements is a person, facing the camera, who sounds like they actually did the research. Most briefs are producing the opposite. See which hooks are hurting your supplement campaigns. Try Aggero for free: https://lnkd.in/eWNi9TYS

Most teams analyse views and engagement, but still don’t know what actually drives performance. We break down your videos to show exactly what works and what doesn’t.

You’re testing multiple video ads… but still guessing what actually works. We analyse your videos and show exactly what drives clicks, engagement, and sales before you waste more budget.

Most teams run dozens of video ads without knowing why one performs and others fail. We break down your videos and predict what will actually convert.

You’ve run enough ads to know this: some perform, most don’t. The problem is you don’t actually know why. So you keep repeating the same mistakes.

Some brands keep improving their ads. Others keep testing and hoping. The difference is that they know what works and repeat it.