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A huge moment for creator media ⚡. Agentio was the title sponsor of the Forbes CMO Summit, and I took the main stage in front of 100+ of the top CMOs in the US, alongside Vineet Mehra (CMO, Chime), Linda Boff, and Eric Decker (Airrack) to talk about what it takes to bring programmatic rails to creator advertising. When we started Agentio, buying creator media like a real paid channel was a bet the industry hadn't yet made. Three years later, it's the problem nearly every brand is trying to solve. Three things I took away from the week: 1) There was alignment that the gap between attention and ad spend isn't due to belief in creators, but rather the fragmented operational challenges that have previously constrained the space. What most CMO's teams at Forbes lacked is a way to buy, measure, and scale creator media like any paid channel - once that's solved, then both brands and creators win together. 2) On AI, the room split between cautious and all-in, but there was total agreement on one thing: AI produces sameness. Taste and creativity are becoming two of the most important assets of a marketing leader. 3) Outcomes win budgets, and stories win buyers. Consumers expect outcomes more than ever, but need storytelling to build trust around the outcomes. Marry the two in creative, and brands can break through more effectively. Thank you to the Forbes team, the Agentio team, and every CMO and industry leader who spent time with us in Aspen. We're so excited to be building the future of creator media with you. 🚀

I ran marketing at a fintech. Our Meta ads converted. But we still couldn’t figure out influencer marketing 🤷♀️ As a B2B creator and Head of Marketing, I REALLY wanted to add creators to the mix. I also technically know a lot of “B2B influencers” That SHOULD have be easy? → We couldn't align on price. Every creator quoted differently(not a surprise). → We couldn't align on messaging. Weeks of back and forth over one 30-second video. → So we ended up fishing in our own network. Which meant we only ever reached the audiences we already had. That’s (unfortunately) not a media channel. And it's strange, because every other channel has proper infrastructure. Search → Google Ads Paid social → Ads Manager But, creator marketing → spreadsheets & DMs! That gap is where I started looking for solutions and was recommended Agentio (via Jason Li)! They have raised $40M building the missing infrastructure across 10,000 creator integrations on YouTube (which if you are a marketer, you know is VERY difficult to crack), and it's now live on Meta Partnership Ads! How incredible is that!!! 👏 Data-driven creator matching, inbuilt creative intelligence, and it spots creative fatigue and queues the next winner. If you're a growth marketer scaling on Meta, I'd love to hear what you're seeing. And if there is anything I should know/check out please let me know in the comments or send me a DM! Or check it out for yourself: https://lnkd.in/dMkDNkqe

Fast Company just published it - the influencer bubble is finally popping, as we usher in the era of scaled creator media. Agentio is featured throughout 🤯 (thanks for the mention Vineet Mehra!) as the buying platform enabling the future of advertising. The influencer era optimized for reach and vibes. The creator era optimizes for trust - with humans and with machines: measurable, scalable, frictionless. "Like the good ol’ Neanderthal, there may be some traces of influencer DNA left, but we’re entering the era of the creator. According to the industry sources I spoke to, creators are the future of how brands want to find, engage, and capitalize on new audiences. "The biggest disconnect when it comes to brands and creators, according to Mehra, is the gap between the content’s influence and how much brands are actually spending on it. “Eighty percent of the world’s attention is on these creators and it’s only four or 5% of marketing budgets,” says Mehra. “There’s two reasons for that. One is that it’s so fragmented to work with all these creators because there’s hundreds of thousands of them. And second, there’s been no marketplace, like a programmatic platform like The Trade Desk, to scale the investment in it.” But that’s quickly changing, says Mehra, thanks to people like Arthur Leopold, a former Cameo exec who founded Agentio in 2023. Leopold’s company is an AI-powered advertising platform that automates how brands and digital creators buy and sell sponsored content. He says the next step in creator-brand partnerships is the ability to scale while still maintaining the meaning and audience connection brands crave from these relationships. Historically, managing creator campaigns was a more manual process that took months, as brands found, selected, and worked creators on a largely individual basis. That evolved to working with influencer and creator agencies like Viral Nation to make that process faster and more efficient. Arthur says that new AI-driven infrastructure is taking that to a new level, with brands now able to move from “insight to action in a matter of minutes” and clear seven-figure budgets in hours. This allows creator spend to scale beyond the current 2% to 5% of marketing budgets." & creators are becoming a critical part of every brand's AEO/GEO strategy: “Brands now understand that they need to build the foundation to properly influence the way that people search in the future,” says Leopold. “If you look at the most cited sources for AI content, it’s usually a mix of YouTube and Reddit, depending on the platform. If a creator is talking about why they love a certain product or brand, that metadata, the YouTube transcript, the reviews, all becomes gold for an LLM.” Link: https://lnkd.in/enF6zUb3

Agentio now runs on Meta. We spent three years building the infrastructure to buy creator media on YouTube and proved it across 10,000+ campaigns. Starting today, that system now runs on Meta. Agentio can analyze your entire Meta ad account, turn creative insights into a strategy, match you with vetted creators, and launch live Partnership Ads in days. Why does this matter to a growth marketer? → Partnership Ads carry the creator's trusted audience into your ad, reaching new buyers beyond your own signals. → Fresh creator ads go live in days, before fatigue hits your CPA. → Every winner feeds the next brief, so every cycle starts smarter. Meta reports Partnership Ads deliver 19% lower CPA than standard brand ads (Meta, Dec 2025). Our early data goes further: Agentio Partnership Ads drive 81% better ROAS than the same brands' non-Agentio Partnership Ads. One platform. Long and short form. Full funnel. We can't wait to build it with you and see what's possible, combining the best ad formats with the world's best creators. Learn more and book a demo here: https://lnkd.in/eWvk6Trc

Automated creator sourcing, matching, negotiation, and launch. Let your team spend time on strategy instead of email threads, and reduce months of manual work down to hours. See how marketers at Olipop, Bombas, Uber, Quince, and Chime are driving measurable ROI with Agentio.