Upriva
Sydney, Australia · 9 people · Est. 2018
Upriva is Australia’s Trust Engine. We help brands build trust through real people, at scale. Through a network of more than 300,000 Australians across seven specialist communities, we turn genuine product experiences into advocacy, reviews, ratings, user-generated content and human insight that influence choice wherever people search, shop and decide. For more than 16 years, we have pioneered shopper advocacy in Australia. Today, our community and social ecosystem generates a combined monthly reach of 15 million and has produced more than 2.4 million authentic ratings and consumer responses for leading Australian and global brands. Our work does not end when the campaign does. Every program creates a lasting layer of authentic human proof that brands can activate across retailer platforms, search, social, paid media, owned channels and AI-led discovery. Over time, those signals compound—strengthening credibility, discoverability and confidence at every stage of the purchasing journey. From individual campaigns to always-on partnerships, Upriva provides the advocacy infrastructure brands need to create trust at the source and carry it across the wider marketing ecosystem. Formerly WOM Network. Built on 16 years of experience. Reimagined for how people choose now. Advocacy infrastructure. Built to enable confident choice.