Advertising Week

Join LinkedIn’s Head of Marketplace Innovation, Mimi Turner, as she introduces Buyability as the operating model for the AI era, showing how to build the collective confidence of the buyer group. Discover new research on what drives Buyability in B2B, how reputational surface area fuels brand success, and the strategies that win in an AI‑Discovery age. Presented by LinkedIn. Don’t forget to save your must‑attend sessions to “My schedule.” https://bit.ly/4bOz8Ov #GreatMindsThinkUnalike

Using the same AI tools as your competitors? That’s so 2025. If your AI is off‑the‑shelf, it’s off‑brand and costing you more than you think. Discover how leading brands are building custom models that actually understand their identity in this session presented by Stability AI. Click for session details → https://bit.ly/4bozTxu Ana Guillén #GreatMindsThinkUnalike

Mark your diary. Block out the time. AWEurope 2026 is only days away and this is your final chance to save 20% with code EXCLUSIVE20. Three days at 180 Studios with the smartest minds in marketing, media, creative and tech — the ultimate mashup of content, connection and conversations that don't happen anywhere else. Be there. Register now!

This session, presented by Cint, looks at why having a cohesive global measurement strategy isn’t just helpful, it’s essential. Without one, brands risk leaving real money on the table. Join us for a thoughtful conversation on how to measure campaign performance consistently across regions that operate and behave very differently. Don’t miss it! More on the session: https://bit.ly/3Nrn6kK #GreatMindsThinkUnalike

AWEurope 2026 is only days away — and this is the last discount we're offering! Save 20% on your pass with code EXCLUSIVE20 and get in the room at 180 Studios, London alongside CMOs, agency heads and platform leaders debating AI, retail media, creative effectiveness and what actually drives growth in 2026. Tap the link & book it today!

From WaterAid's purpose‑driven creativity to Skyscanner's unforgettable brand magic, Taskrabbit's fearless humour and EY's future‑focused leadership, some of the most influential voices in culture and creativity will be in 180 Studios, The Strand, 24–26 March. ⚡🎨✈️💡 A few of the brilliant speakers joining us: 🎤 Jennie York, Director of Communications & Fundraising, at WaterAid will be in the Culture Lounge with “Water is Culture”, exploring how BigSmall and WaterAid united a global organisation behind the idea that clean water drives positive change. 🎤 Andre Le Masurier Mansurier, Global Head of Brand & Creative, at Skyscanner discussing why few brands truly earn a place in everyday life and how cultural relevance is built in ordinary moments. 🎤 Daniel Miller, Head of EU Marketing, at Taskrabbit, sharing “Humour, Risk and ROI”, revealing what it really takes to deliver brave, culturally resonant work inside a performance‑led tech organisation. 🎤 Kate Mackie, Global iGTM Leader, Brand, Marketing & Communications, at EY will join other speakers in an intimate, high‑impact workshop on the skills and mindset needed to thrive in 2026 and beyond. Register now to build your line‑up and save your must‑see sessions straight to your calendar. 🗓️✨ https://bit.ly/4soTEuF #AWEurope26 #GreatMindsThinkUnalike