Advance Aviation

Airport discovery isn’t following the generational script many marketers expect. Older travelers are actively searching for new routes, while younger audiences are more likely to need those options put directly in front of them. The latest Horizon Report insight breaks down what that means for airport media strategy ⤵️ https://lnkd.in/eWXmsGDY

The value of visibility depends on where it shows up—and who it reaches. For airports, the strongest campaigns concentrate attention around real business opportunities: persuadable travelers, competitive catchment zones, priority routes and audiences already showing travel intent. The latest Horizon Report insight explores how airports can turn sustained presence in the right decision environments into measurable growth. Learn more: https://lnkd.in/eWuwmZyz

Flyers are often evaluating flight options before they’ve consciously chosen an airport. That means the decision may be shaped by what surfaces in Google Flights, airline platforms, search results, AI recommendations and social content—long before a traveler visits an airport website. Our latest Horizon Report insight explores why discoverability is becoming essential infrastructure for airport marketing. Read the latest insight: https://lnkd.in/eMYHMhUp

Not every traveler in your catchment area is equally likely to switch airports. The biggest opportunity often lives somewhere in the middle. Our latest Horizon Report insight explores why the 30 to 60 minute drive time zone is where airport competition is won or lost: https://lnkd.in/e_AqQsXC

Airport marketing has long divided travelers into business and leisure audiences. But what if that's the wrong starting point? Our latest Horizon Report insight found that how often someone travels tells you far more about how they'll choose an airport than why they're flying. Read the latest insight: https://lnkd.in/ec7r4Tmk

What if passenger leakage isn't happening at the booking stage? What if it's happening much earlier? Long before travelers compare fares, many have already formed assumptions about which airport offers the best options. The airports that stay visible throughout the discovery journey have a much better chance of changing that perception. Our latest Horizon Report insight explores why visibility may be the real competitive advantage: https://hubs.li/Q04mZjth0