adobo magazine

#ACA2026 is now officially open for entries! The inaugural Adobo Creative Awards: The Awards for Creativity and Marketing Excellence in Asia is now accepting entries from advertising and creative agencies, brands, in-house marketing and creative teams, PR and media companies, production companies, design studios, independent creatives, and content creators across Southeast Asia, East Asia, South Asia, West Asia, and Central Asia. If your work was launched or officially implemented between January 1, 2025 and June 30, 2026, now is the time to put it forward. Download the Entry Kit and start your submission here: https://lnkd.in/dnuVYUEd 👉 Learn more what to submit here: https://lnkd.in/dPPkg65v #adoboCreativeAwards #TheAwardsForCreativityAndMarketingExcellenceInAsia #adobomagazine #thewordoncreativity #thebusinessofcreativity #CreativeFutures #TheFutureIsCreative #ACA2026

CAMPAIGN SPOTLIGHT: With summer easily associated with vibrant festivities, living bolder and louder, and fresh, bright flavors, Sprite’s latest “’Yan Ang Refreshing” campaign goes beyond the seasons and deems summer as a way of living. This time, the brand highlights a different kind of heat — spicy food. Frenissa Lagman, Senior Director and Head of Marketing at Coca-Cola Philippines explains more: https://bit.ly/4wOsKOV. #adobomagazine #thewordoncreativity #thebusinessofcreativity #CreativeFutures #TheFutureIsCreative

CAMPAIGN SPOTLIGHT: More than being a season, Sprite celebrates the feeling of summer all year round with its latest campaign, “’Yan Ang Refreshing.” This time, just through a different kind of heat — spicy food. Learn more about the full campaign with insights from Frenissa Lagman, Senior Director and Head of Marketing at Coca-Cola Philippines, in this exclusive interview: https://bit.ly/44vWaFz #adobomagazine #thewordoncreativity #thebusinessofcreativity #CreativeFutures #TheFutureIsCreative

EVENTS: Sprite rewrote the rules of the season with the Ultimate Sunset Summer Party at SM Mall of Asia By the Bay. Bringing the global "It’s That Fresh!" platform to life through the local "'Yan ang Refreshing!" campaign, the event shifted the summer spotlight from far-off beaches to the vibrant urban hangouts where Gen Z actually spends their time. Attendees beat the intense city heat by diving into interactive booths before dancing the night away to a star-studded local lineup featuring BGYO, fitterkarma, Illest Morena, Shanti Dope, and Maxie Andreison. 👉 READ THE FULL STORY HERE: https://ebx.sh/dh6d91 #YanAngRefreshing #SpriteSummer2026 #adobomagazine #thewordoncreativity #thebusinessofcreativity #CreativeFutures #TheFutureIsCreative

CAMPAIGN SPOTLIGHT: Say “I love you” to your mom in a sweeter way. Make Mother’s Day more special with the new Signature Strawberry from Goldilocks Bakeshop, Inc. In an exclusive interview with adobo Magazine, Goldilocks Brand Marketing Head Danielle E. shares how they found the inspiration to create a flavor that felt just right for Mother’s Day. Learn more about Goldilocks' NEW Signature Strawberry here: https://ebx.sh/nqRQcN #adobomagazine #thewordoncreativity #CreativeFutures #TheFutureIsCreative #thebusinessofcreativity #MothersDay #Goldilocks #SignatureStrawberry

BRAND & BUSINESS: Emgee Po, Co-founder of Get Spotted, talks about blending heritage with contemporary flair in clothing pieces, and how adopting a digital-first approach to managing the business' finances has transformed the way they work. Learn more how GCash for Business empowers creative entrepreneurs like Emgee: https://ebx.sh/yKt3ND #adobomagazine #thewordoncreativity #CreativeFutures #TheFutureIsCreative