AdLabs

Is AI destroying your Amazon PPC campaigns?👇 It's time to ditch the black-box automations and take back control of your advertising with AdLabs. Discover the revolutionary "hybrid" approach to Amazon PPC bid management -- our white-box, auto-manual bidding system can instantly improve Amazon sales and ROAS. Ready to find out why the biggest brands and agencies are switching to AdLabs? Sign up today! **AdLabs guarantees to pay for itself, or your money back -- no questions asked.**

Is AI destroying your Amazon PPC campaigns?👇 It's time to ditch the black-box automations and take back control of your advertising with AdLabs. Discover the revolutionary "hybrid" approach to Amazon PPC bid management -- our white-box, auto-manual bidding system can instantly improve Amazon sales and ROAS. Ready to find out why the biggest brands and agencies are switching to AdLabs? Sign up today! **AdLabs guarantees to pay for itself, or your money back -- no questions asked.**

You didn’t get into ecommerce to build slide decks & Excel reports. But every Monday it’s the same. Pull the exports. Rebuild the tabs. Reformat the charts. Send the deck. Then do it again next week, times every client you have. That isn’t reporting. That’s data entry. Build the dashboard once in AdLabs. Your logo, your colors, your domain. PPC, DSP, AMC and SQP in one view, always live, shared with a link. The client never knows it’s us. Free for 30 days, no credit card. Rebuild one client’s Monday report and then never build it again.

Commander AdLabs vs. A.I. Automation-Itron. One reads your account and hands you the call. The other just decides. Free for 30 days.

Amazon PPC, as seen on TV. The AdLabs 5000: AI reads your account every day, writes the optimizations, you approve them. Free for 30 days.

Most people completely misunderstand "AI" in Amazon PPC There are 3 types of AI tools: 1️⃣ Generative AI (images & video) 2️⃣ Machine Learning (ML) Algorithms 3️⃣ Large Language Models (LLMs; e.g., ChatGPT / Claude) These all utilize "neural networks," but each in a unique way. Let's break them down: ✅ 𝟭. 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 🖼️ Gen AI models create images with "diffusion" — a process that starts with a blurry image and removes the pixels that 𝘥𝘰𝘯'𝘵 look like your prompt until it does. (Think of a sculptor chipping away at stone until the masterpiece remains.) Everybody should be using these. ❌ 𝟮. 𝗠𝗮𝗰𝗵𝗶𝗻𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺𝘀 🧮 This is your classic "AI bid optimization." ML analyzes metrics (CPC, CVR, ROAS) across millions of data points to 'learn' your optimal bid. However, there are 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗺𝗮𝗷𝗼𝗿 𝗶𝘀𝘀𝘂𝗲𝘀: 🟥 It's a black box and 𝙘𝙖𝙣'𝙩 𝙚𝙭𝙥𝙡𝙖𝙞𝙣 why it changed the bids 🟥 It 𝙤𝙣𝙡𝙮 𝙡𝙤𝙤𝙠𝙨 𝙖𝙩 𝙝𝙞𝙨𝙩𝙤𝙧𝙞𝙘𝙖𝙡 𝙙𝙖𝙩𝙖 and can't anticipate anomalies (e.g. Prime Day) 🟥 It only reads numbers. 𝙄𝙩 𝙘𝙖𝙣'𝙩 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙 𝙬𝙤𝙧𝙙𝙨 or nuance (e.g., "We're low on inventory — pull bids back 𝘲𝘶𝘪𝘤𝘬𝘭𝘺.") In my opinion, an ML agent automating your bids is one of the worst ideas because: - It's missing context - It can't explain its work - You surrender control of your PPC Avoid these tools, and instead use... number 3👇 ✅ 𝟯. 𝗟𝗮𝗿𝗴𝗲 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗠𝗼𝗱𝗲𝗹𝘀 (𝗟𝗟𝗠𝘀) 🤖 This is where AI is most advanced for Amazon businesses — and the biggest companies in the world are investing trillions to make LLMs smarter. These tools 𝙘𝙖𝙣 𝙚𝙭𝙥𝙡𝙖𝙞𝙣 𝙩𝙝𝙚𝙞𝙧 𝙧𝙚𝙖𝙨𝙤𝙣𝙞𝙣𝙜 — in plain English so you can verify (or tweak your prompt). And the rise of agent frameworks like 𝗢𝗽𝗲𝗻𝗖𝗹𝗮𝘄 has forever changed the game. Now we have far more capable AI agents: 🔹 Claude Cowork/Code 🔹 GPT Codex 🔹 Perplexity Computer The real difference: each can 𝙞𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙚 with your other tools. No more endless spreadsheet downloads — agents connect, download, analyze, optimize, and upload on their own. 𝗦𝗼 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂? Evolve or die. Start using AI agents, or you'll be replaced by people who do. 💡 I used to say: "I'm not going to let AI optimize my bids until it's able to join my calls to understand the 𝘵𝘰𝘯𝘦 𝘰𝘧 𝘷𝘰𝘪𝘤𝘦 my client uses when explaining the priority of a product." 💡 Well... 𝙩𝙝𝙖𝙩 𝙩𝙞𝙢𝙚 𝙞𝙨 𝙣𝙤𝙬. AI agents can finally discern "urgent" from low-priority tasks and 𝗮𝗹𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, using "white box" math with reasoning to explain their conclusions. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝗺𝘆 𝗔𝗜 𝗮𝗴𝗲𝗻𝘁 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝘀𝗼 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗴𝗲𝘁 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀? Welp... I hit the LinkedIn character limit, so you'll need to follow me for part 2 coming later this week! 😄 #amazon #amazonppc #amazonads #ai #amazonai