Ad Age

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Perplexity’s agent can now buy from Abercrombie and Ashley Furniture within chat 💬 The news: Perplexity enabled in-platform checkout for PayPal merchants, which include Abercrombie & Fitch Co. and Ashley Furniture Homestores, and will expand to more brands soon. This means that consumers can now complete their Abercrombie shopping, as well as purchases from a handful of other retailers, within Perplexity. Why it matters: AI platforms continue to grow as shopping destinations, and in-platform checkout is an important evolution. Perplexity, along with ChatGPT, had previously enabled in-platform checkout for Shopify retailers. But the inclusion of notable brands such as A&F and Ashley Furniture indicates Perplexity’s intention to bring bigger retailers into its fold. And that these brands signed on to the integration is a strong endorsement of AI-powered shopping. 💡 Expert’s take: “[Perplexity’s] in-platform checkout move is another indicator of where AI search shopping is heading,” said Lori Schafer, CEO of AI enterprise platform Digital Wave Technology. “The discovery, consideration and purchasing processes are increasingly collapsing into a single, intelligent flow with the help of AI.” Check out more tech shifts reshaping marketing—including Albertsons AI agent for grocery shopping—in Asa Hiken's weekly roundup: https://lnkd.in/eZ_SHfsH