Acxiom UK

Just booked my itinerary for #Dreamforce2025 and it sparked a familiar thought 💭 Every time I plan a trip, especially a transatlantic one, I’m reminded how fragile the customer experience can be across the travel journey. From booking to boarding and beyond, every touchpoint matters. Having worked on digital transformation programmes for airports and airlines, I’ve seen firsthand how a data-driven approach can make or break the experience. It’s no longer a nice to have, it’s table stakes. At Acxiom, we’ve partnered with some of the world’s leading airlines and global airport hubs to deliver seamless, personalised journeys that drive both growth and passenger satisfaction. Curious how we do it? Here are some perspectives on how travel brands can stay ahead in today’s competitive landscape: Marketing for ✈️ https://lnkd.in/dWjyhfS8 Marketing for 🛫 https://lnkd.in/dy5xu7Dz What was your make or break moment in your recent travels? #Travel #TravelTech #CX #DataStrategy #DigitalTransformation #Airport #Airline

Read how Heathrow creates seamless, personalised experiences for happier travellers and smarter marketing spend.

In the world of travel, one delay can define the whole journey, but a seamless experience can build loyalty that last for years. For both airlines and airports to build seamless experiences, the challenge is the same, turning fragmented signals into a single, connected view of the traveller. With customer intelligence at the core, airlines and airports can deliver meaningful in-moment experiences - whether that’s a personalised upgrade offer from the airline, or a dining voucher for partner restaurant at the airport. The future of aviation loyalty won’t just be built in the skies, but in the smart use of data on the ground. For ideas on how airports and airlines are succeeding in this space, see: Marketing for airports: https://lnkd.in/edPnQEHU Marketing for airlines: https://lnkd.in/eKNARSVF

Passengers remember more than just the flight. Personalise every touchpoint from kerb to gate and turn layovers into loyalty.

Transform customer data into personalised, real-time experiences that make travellers feel valued from booking to boarding.

See how SunExpress used Acxiom’s InfoBase purchase data to target traveller segments without first-party data, and turned clicks into loyal bookings.