5th Element

Meet the Team: Azzam Khan Integrated Associate Director We’re proud to announce the elevation of Azzam Khan to Integrated Associate Director — a recognition of his ability to connect the dots across strategy, creative, media, and digital with clarity and purpose. Azzam has been instrumental in driving integrated thinking across our campaigns, consistently ensuring that big ideas translate into tangible impact across every touchpoint. His strategic foresight, calm under pressure, and cross-functional leadership have made him a cornerstone of our team. This new role reflects not just a title change — but the growing trust and responsibility he’s earned through every brief, brainstorm, and breakthrough.

Meet the Team: Sagar Saini – Our Media Manager. At 5th Element, Sagar keeps our digital campaigns running like clockwork. From setting them up to keeping a close eye on performance, he makes sure every campaign reaches the right audience and delivers results. Always tuned into the latest trends and platform updates, Sagar ensures our work stays fresh, relevant, and engaging in the fast-moving digital space. #5thelementmea

🎨 Meet Sara Alhamaideh – Our Visual Communication & Social Media Executive Sara is the creative engine behind 5th Element MEA’s visual identity. From campaign concepts to compelling design, she brings strategy, storytelling, and sharp visuals together to make our brand stand out. #5thelementmea

We’re excited to welcome Umesh Ajmani as Head of Performance (Mobile) at 5th Element! With 11+ years in the AdTech ecosystem, Umesh has led growth and innovation across global powerhouses like Affle, Adways, and Dentsu, mastering the art of performance marketing, mobile growth, and digital strategy. At 5th Element, he’ll spearhead our Mobile Performance division, driving next-gen strategies, elevating campaign efficiency, and deepening our strategic partnerships. His expertise in building high-impact mobile campaigns will take our clients’ growth and performance outcomes to new heights. Umesh’s leadership and strategic vision mark a key step forward in expanding our mobile excellence and strengthening 5th Element’s position as a regional leader in performance marketing. Welcome aboard, Umesh, the journey to redefine mobile performance starts now. 🚀

🎣 Meet Khaldoun Zaghir Our General Manager at 5th Element MEA Marketing mixologist by day, fishing rod philosopher by night. With a firm grip on both strategy and spinning reels, Khaldoun leads the team with precision, calm, and a deep understanding of when to pull back and when to go all in. Whether he’s casting a campaign or a fishing line, his approach is the same: patience, focus, and always aiming for the big catch. At 5th Element, Khaldoun isn’t just managing growth — he’s reeling it in.

At 5th Element, we don’t just manage social media — we engineer strategies that spark conversations, build communities, and deliver measurable impact. From digital storytelling to influencer activations, we make brands unmissable! #5thelementmea