3RD

BIG NEWS: OpenAI Ads went live in Europe this week. We have been running campaigns on the platform since the launch of the first markets. Four things we learned that you can use from day one: 1. The intent is in a different league. By the time your ad appears, the user has already been in conversation with an AI about their problem. They are warm. We see 40 to 60% lower CPA than Google Ads and 2 to 3x higher conversion rates. Target problem conversations, not product keywords. "How do I reduce unsubscribes" beats "marketing automation software". 2. Insight beats discount. Campaigns that lead with knowledge outperform discount-heavy ones by around 40%. People are in ChatGPT to get smarter, not to get sold to. 3. Patience is a strategy. You need 21 to 28 days before the data is reliable. Not five, like Google. Most advertisers panic-pause in week one and conclude the channel does not work. 4. The organic-paid split is the real advantage. Brands showing up both organically and through ads capture 2.8x more share of voice. So start by knowing your organic visibility in ChatGPT. The gaps where competitors get cited and you do not is where the return is highest. Then there is the timing, which is the actual argument. Google Ads went from $0.15 CPCs to $5 to $15 in 18 months. OpenAI is in month six of that curve. Wait a quarter and you hand your competitors a head start worth 20 to 40% in lower costs. This is exactly what we built 3RD to measure. Your organic presence across ChatGPT, Perplexity and Google, and how the paid layer performs on top of it. One picture instead of two guesses. Book a free sparring session about how to run ads in ChatGPT today. Full breakdown and link to book a session on the blog: https://lnkd.in/ewkVG4nh

Let's be clear: the dashboard was never the endgame. Knowing how AI sees your brand - where you're absent, misquoted or beaten by competitors - is valuable. But it's step one. The real market starts with the next question: now what? And that answer opens a much bigger market: content, authority, product data, paid media, commerce, agency work, agentic fulfilment. Visibility is the entry point. Action is the business. That's what we're building at 3RD. get3rd.com

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