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Content engineering takes more than one team. It requires coordination across product, content, SEO, ops, and analytics. Each plays a role in how your brand shows up and gets chosen. But someone still needs to own how it all comes together. Without clear ownership, it is hard to turn effort into something that compounds. Erin Strong explains why teams need a focused model with a clear point of ownership. If you are thinking about how to structure this, webinar 3 goes deeper on how to make it work. Last chance to register: https://lnkd.in/gPAprWUk Can’t make it live? Sign up to get the recording.

Here’s what you missed from our webinar on Tuesday: • Content engineering pulls in multiple functions, not just one role • It requires a mix of strategy, AI workflows, SEO, and storytelling • Trying to consolidate all of that into one hire creates gaps in execution And this is where teams start to feel it. If you want to see how teams are actually structuring this in practice, webinar 3 goes deeper into what that looks like. Register here: https://lnkd.in/gPAprWUk Can’t make it live? Sign up to get the recording.

AI visibility is not a one-time win. In our first sessions, we covered how to diagnose your visibility gap and build the capability to show up in AI-driven discovery. But showing up once doesn’t mean you’ll stay there. Generative engines constantly reassess who they cite and recommend. Without reinforcement, competitors can replace you before the impact shows up in pipeline. Join Lisa Cole, Will Waugh, and Nathan Thompson on March 31 to learn how to monitor AI signal performance, reinforce your visibility, and protect your position over time. Registration link in the comments. Can't make it live? We'll send you the recording after!

Missed our webinar on Tuesday? Erin Strong shared what happens when teams wait too long to act on GEO. If you’re rethinking how your brand shows up in AI-driven buying, the next two sessions go deeper into what to do about it. Join our upcoming webinars by signing up here: https://lnkd.in/gPAprWUk Can't make it live? We'll send you the recording after!

What got you SEO wins won’t always get you into AI answers. Generative engines compare, summarize, and recommend. If your positioning isn’t structured clearly, your brand may never enter vendor narratives while buyers are forming their shortlists. Many teams are discovering this shift requires more than publishing content. It requires a capability most organizations don’t yet have. Join Lisa Cole, Erin Strong, and Matilda Schieren on March 24 to learn why traditional SEO falls short in AI-driven discovery and how to design content systems built for recommendation. Register here: https://lnkd.in/gPAprWUk

If AI tools are comparing and shortlisting vendors before buyers visit your site, visibility gaps can cost you pipeline before intent ever shows up. Our review of 70 B2B companies found the same pattern: brands may be technically ready, but they lack real authority inside generative engines. That means you may be invisible during the most influential part of the buyer journey. Next week, join Erin Strong and Will Waugh for a live session on how to measure where you stand and how to close that gap. Registration link in the comments.