26Tech

Try this tomorrow. Ask three people on your sales team the same question: "How do you usually introduce our company?" Don't help them. Don't interrupt them. Just listen. If you get three different answers, your prospects are hearing three different versions of your business too. That's more common than most founders realise. Our Foot-in-the-Door Service helps you fix that. We work with your team to build one clear way of explaining your business, improve your sales messaging, and make sure the same message carries through your website, sales deck and marketing material.

Every team has that one person who can explain the business perfectly. The problem starts when everyone else has to do it. Your sales message shouldn't depend on one person. It should be something the whole team understands, remembers and uses with confidence. Our Foot-in-the-Door Service helps you build a clear elevator pitch and sales message your entire team can use.

Most sales conversations don't end in the first 30 seconds. But they often start to. When the introduction is too long or tries to explain everything, prospects stop listening before the real conversation begins. Our Foot-in-the-Door Service helps your team get to the point faster with a clear elevator pitch and sales message that opens the door to better conversations.

Your website, brochure and sales deck all play the same role. They explain your business. If each one tells a slightly different story, prospects start filling in the gaps themselves. Our Foot-in-the-Door Service helps you align your marketing and sales message so every customer touchpoint reinforces the same story.

Your website has been reviewed, rewritten and refined but what happens when your sales team starts talking? If the conversation doesn't sound like your website, prospects are left trying to connect the dots. Our Foot-in-the-Door Service helps you align your sales message so your website, sales conversations and sales material all tell the same story.

A founder asked me what works best for MSMEs - hire a salesperson or groom their technical team to also handle sales? I was working with a client’s lean team of product engineers, along with our training partner Anshuman Bhuchar from Unlock More. The client have an industry event coming up, where they're going to be at the stall talking to potential clients. We spent the session shifting from leading with “what” they do, to leading with “why” it matters to the person standing in front of them. Around that, we built out the supporting behaviours - how to hold a stall presence that invites conversation, how to structure a pitch that's short but conveys all the relevant points a client needs to know, how to handle a tough question and how to close a conversation with a committed next step. Technical teams handle sales conversations very differently from trained salespeople. They genuinely know the product. They genuinely care about solving the problem. Clients feel that authenticity, and it builds trust faster than any rehearsed pitch. So back to that founder's question, my answer was this: Before you hire, invest in the people you already have. Give them the tools, the structure, and the confidence. 👉🏻 Are you an MSME founder figuring out how to build a sales function from scratch? Reach out to us at 26Tech or book a consultation with me. #smallbusinessmarketing #strategicmarketing #msme #msmemarketing