1% for the Planet

We’re bringing impact to your inbox. ✉️ Sign up for our newsletter to hear about network stories, upcoming events and thought leadership from our organization.

🚨Effective September 27, 2026🚨 any company marketing or selling products or services to EU consumers—regardless of where the company is headquartered—must comply with strict new rules regarding sustainability labels and environmental claims. Before we talk about solutions, let’s talk about the five things the EU now requires for any sustainability label on a product marketed to consumers. 📍 Rule one: No more 'trust me' labels. 📍 Rule two: Total transparency. 📍 Rule three: Credibility. 📍 Rule four: Enforcement. 📍 Rule five: Third-party auditing. That’s a lot of boxes to check. Or, you could just use a system that’s already checked them for you.

You’ve maybe heard of a new directive in the EU called ECGT. And if you’re selling or marketing products to consumers in the EU, it could change how you market your products. Before we talk about solutions, let’s talk about the five things the EU now requires for any sustainability label on a product marketed to consumers. 📍 Rule one: No more 'trust me' labels. 📍 Rule two: Total transparency. 📍 Rule three: Credibility. 📍 Rule four: Enforcement. 📍 Rule five: Third-party auditing. That’s a lot of boxes to check. Or, you could just use a system that’s already checked them for you.

Today is World Earth Day, and it feels like a natural moment to reflect on the responsibility we all share in protecting our planet. It’s also a reminder that meaningful change can often start with small choices - those made individually and as organisations. This gives me the perfect opportunity to celebrate and thank everyone at Koto for their own contributions this year. We’re incredibly proud to have been members and contributors of 1% for the Planet since 2020. Today, we’re the largest creative agency member across their entire global network, with an impact spanning three continents. Thanks to the commitment and input of our studios, we’ve donated £1,276,756 since joining the cause. In that spirit, I wanted to share a bit about the environmental charity work and initiatives we’ve been supporting this year, and why it matters to us. There's still a long way to go, but we're committed to playing our part, every step of the way, with care.

When businesses unite, policy changes. Anyone who has fished in the clear streams of Montana, camped in the red rock canyons above Moab, or watched the stars ignite the desert sky in the Mojave knows that public lands are priceless. And they belong to all of us. Through The Conservation Alliance's Brands for Public Lands coalition, more than 100 aligned companies are coming together to defend millions of acres across the United States. From Bedrock Sandals to Peak Design and Toad&Co, 1% for the Planet and many of our members are standing among these organizations protecting the places we play. See who else is part of Brands for Public Lands: https://hubs.ly/Q0480fDd0 Take the first step in your 1% for the Planet journey: https://hubs.ly/Q04809Pj0