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My team uses AI everyday for account research, meeting prep and pulling context before a call. What used to take us hours can now takes seconds. The caveat is a solid agent, skill or prompt pulling from the right data sources! But the question is where all that saved time actually goes. Because if AI just makes my team faster at researching accounts we shouldn’t be chasing, all I've done is map a faster route to miss the number. And for teams selling into Europe, there's another layer to consider. Different markets, buying behaviours and account structures all influence which opportunities are worth prioritising. So I’m looking harder at the stuff that’s tougher to measure. Are reps spending the extra time on the RIGHT accounts? Are the conversations getting better? Is any of it showing up in conversion and pipeline yet? These are questions we're exploring internally too, as we look at how to build on the productivity gains and make AI even more valuable for our revenue teams. Jody Roberts and I are getting into this on 5 November at Making AI Pay Off in European GTM. We’ll cover how to pick the AI use cases that are actually worth your team’s time, and how to tell if the time saved is turning into pipeline. Bring your questions!! https://lnkd.in/exWbuKH6

The list you’re cold emailing can be an ad audience too. Keith, President of Cadre AI and a former CMO, explains how to match your TAM to devices and run connected TV and social ads to the same people, so a small company looks much bigger to the accounts that matter.

Who manages your AI SDR when it starts booking meetings? Greg, Founder of Asymbl, explains how digital workers like Teddy have managers, performance reviews, and KPIs, just like human reps. Find out how they track performance from emails sent to meetings booked and opportunities generated.

Reply rates have been falling for years. Is sending more emails, faster, really the answer? Keith, President of Cadre AI, explains how to turn cold outreach into an always-on conversation with your TAM, and how to spot interest from people who never reply.

If your leads come from signals instead of form fills, what counts as an MQL? Keith Jensen, President of Cadre AI and a former CMO, explains why an MQL has to be a score now, and the simple test for whether your scoring works.

AI can do the work in zero minutes. So why does so much AI content still go out sloppy? Keith, President of Cadre AI and a former CMO, explains where AI slop actually comes from, and how much review time AI work really needs.