Zafin

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The 2026 Gartner® Market Guide for Loyalty Program Vendors is now available for complimentary access from Zafin. Explore the evolving vendor landscape, compare provider models and see Zafin recognized as a Representative Vendor for Multisolution Vendors.

Evaluating loyalty technology for your bank? Explore the 2026 Gartner® Market Guide for Loyalty Program Vendors to compare provider models and consider the capabilities relevant to your bank’s data, integration, personalization and engagement needs. Zafin is recognized as a Representative Vendor for Multisolution Vendors in the report.

Is your bank’s loyalty strategy built around transactions or the full customer relationship? Zafin’s perspective is that banking loyalty should recognize customer value across products, behaviors and life stages, enabling banks to coordinate rewards, offers and tiers around the broader banking relationship. Explore the vendor landscape in the complimentary 2026 Gartner® Market Guide for Loyalty Program Vendors.

Loyalty membership does not always translate into active engagement. According to Gartner, “Customers reported only actively using 50% of the loyalty programs they joined.” Explore the provider models and capabilities relevant to engagement, personalization and measurable ROI in the 2026 Gartner® Market Guide for Loyalty Program Vendor

What happens when AI moves beyond assisting people and begins participating in the execution of work itself? For regulated institutions, the challenge is not just governing agents. It is orchestrating the work, preserving authority and proving what happened. As agents begin to research, design, build, test, recommend, remediate and participate in material workflows, institutions need to understand how work moves across people, agents, models, systems and controls. ✓ Who initiated the work? ✓ What context, model and controls shaped the output? ✓ Where did human authority enter? ✓ What proof exists before the work moves forward? Today, we’re introducing Zafin AIOS: an end-to-end agent orchestration platform and control plane for governed agentic work. From intent to governed outcome. With proof built in. Zafin AIOS helps institutions orchestrate agentic work end to end while embedding governance, human authority, model routing, cost controls and proof of work into the path. AIOS creates an operating record for agentic work: what was requested, what was allowed, what happened, who reviewed it and what proof remains. Whether the starting point is software delivery, brownfield modernization, regulated research, internal workflow transformation or evidence-heavy work, the challenge is the same: Agents need room to work. Institutions need orchestration, authority, control and proof. Built in banking. Designed for regulated institutions. Backed by more than 20 years of financial services technology experience. The next era of enterprise AI will not be won by the organizations with the most agents. It will be won by the organizations that can orchestrate agentic work, govern what agents do and prove how the work was done. Explore Zafin AIOS: https://lnkd.in/eYNb6Q7R #ZafinAIOS #AgenticAI #GovernedAI #EnterpriseAI #FinancialServices #BankingTechnology #Zafin #RegulatedInstitutions