Yael Consulting

🏆 #1 Fastest Google Ads Expert Service, Guaranteed! Since 2011, we've helped hundreds of businesses grow profitably online. w/Exclusive proprietary technology and month-to-month service, we get you results FAST!⚡⚡⚡

PPC LIFE #11: 𝗔𝗱 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗯𝗼𝗮𝘀𝘁𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝗺𝗼𝗻𝗲𝘆 𝘁𝗵𝗲𝘆 𝗺𝗮𝗸𝗲. But seriously… Agencies using "look how much money I make" as their compass, get lost. They may grow at Ludicrous Speed, but at their client's expense. 🧪DIY test: Next time you see an agency boast in a post, Google their Glassdoor reviews. ⚠️Beware of any agency feeling it’s Schwartz and flexing it's Spacebucks or you might end up with one that’s Druish👸

PPC LIFE #56: 𝗧𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁 𝘄𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗮 𝗻𝗲𝘄 𝗰𝗹𝗶𝗲𝗻𝘁'𝘀 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗮𝗰𝗰𝗼𝘂𝗻𝘁. Seriously … 𝗧𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁 𝘄𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗮 𝗻𝗲𝘄 𝗰𝗹𝗶𝗲𝗻𝘁 is exciting, not because "we won a client", but because it's the moment we can start helping the client win. Clients have a burning need for better results, so agencies taking 30 to 60 days to "onboard" new clients, clearly lack discipline. 𝗧𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁 𝘄𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗮 𝗻𝗲𝘄 𝗰𝗹𝗶𝗲𝗻𝘁, there is no waiting, 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘣𝘢𝘵𝘩𝘳𝘰𝘰𝘮, we launch our "day-zero optimization" and like a well-rehearsed fire drill, we get things in line at record speed. 𝗧𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁 𝘄𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗮 𝗻𝗲𝘄 𝗰𝗹𝗶𝗲𝗻𝘁 is the day your competitors stop eating your lunch.👮🥪

PPC LIFE #19: 𝗠𝗘, 𝗮𝗳𝘁𝗲𝗿 𝗹𝗼𝘀𝗶𝗻𝗴 𝗼𝗻𝗲 𝗼𝗳 𝗺𝘆 𝗳𝗶𝗿𝘀𝘁 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝟭𝟱+ 𝘆𝗲𝗮𝗿𝘀 𝗮𝗴𝗼. Seriously… Losing a client sucks, especially when starting out. I felt like I failed. I've since learned: → I will 𝘯𝘦𝘷𝘦𝘳 bat 1.000, no one does. → Where 𝘮𝘺 strike zone is, and to say no to clients outside it. → That emotions will 𝑎𝑙𝑤𝑎𝑦𝑠 be part of my work when it's a passion. So now, applying these lessons, accepting a new client means 𝘴𝘸𝘪𝘯𝘨𝘪𝘯𝘨 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘧𝘦𝘯𝘤𝘦𝘴, knowing that if you gave everything you had, you didn't fail. ⚾ 🚀

PPC LIFE #91: 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘄/ 𝗕𝗿𝗼𝗮𝗱 𝗠𝗮𝘁𝗰𝗵 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀. Here's the story… Once-upon-a-time there were 3 Keyword Match Type brothers: 🕵️𝗘𝘅𝗮𝗰𝘁 → showed ads for searches matching the exact term. 🧑🔬𝗣𝗵𝗿𝗮𝘀𝗲 → showed ads for searches with the phrase in order. 👨🎤𝗕𝗿𝗼𝗮𝗱 → showed ads for any possible related searches. Advertisers loved Exact and Phrase because when you asked them for something, they knew what you'd get. Broad partied too hard, abused his substance, and was unreliable. But, as the rockstar, he made all the money in the family, so he forced Phrase and Exact to abandon their noble ways and join his band. 𝗧𝗵𝗲 𝗲𝗻𝗱.💔💸

PPC LIFE #82: 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗮 𝗻𝗲𝘄 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝗶𝗻 𝗣𝗣𝗖 𝗮𝗱 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. But seriously… Your business and marketing must constantly evolve to survive online. Testing new features shouldn't be a gamble, but a disciplined experiment. → Understand how the feature can help your business goals → Limit the test budget → Track results to your real-world goals (not just "conversions") 🛒eCommerce - margins & ROAS 💼Leads - quality leads & closed deals Start slow, adjust and optimize where possible, gradually loosen the reins, and remember: if it bleeds.... you can kill it👾🗡️