Wurl

A little over a year ago, I stepped into the CEO role at Wurl. Already, a lot has changed since then. I’ve watched our industry make great progress, but also continue to wrestle with some stubborn problems. One of the biggest: CTV has always promised advertisers the reach and impact of television with the targeting, intelligence, and performance of digital, but the industry hasn’t always delivered on that vision. The reality is, buyers often don’t have the accurate, timely information they need to get the most out of their CTV investments. That’s a gap we’re working to close. Last month, we launched Wurl’s Content Intelligence Platform, bringing real-time, scene-level content signals into the bidstream so DSPs can make smarter decisions about every impression. With one integration, DSPs can access contextually enriched inventory across more than 70% of ad-supported streaming TV – enough reach to actually put sophisticated contextual intelligence to work in a meaningful way. This is where our roots in streaming TV distribution really come into play. We power more than 5,000 free streaming channels for over a hundred content owners, and have spent years building the infrastructure and relationships that are now allowing us to bring content intelligence to buyers at scale. For me, this launch says a lot about where Wurl is headed: solving hard problems, connecting more of the streaming ecosystem, and finding smarter ways to create value from the incredible amount of content and attention already flowing through CTV. One year in, I’m proud of what our team has accomplished and grateful for the partners who continue to bet on what we’re building. https://lnkd.in/gBbBeZJb

Contextual targeting in CTV holds massive promise – but without scale, even the smartest signals can’t deliver real impact. Today, we're expanding the footprint of signal-rich CTV supply by introducing Wurl Advertising's Content Intelligence Platform to connect DSPs directly to premium CTV inventory enriched by leading contextual models. 🎉 Advertisers can now scale precisely targeted contextual campaigns across 140 billion monthly impressions and 70% of ad-supported streaming TV – all through a single integration. Huge thanks to our partners KERV.ai, PEER39, IRIS.TV, Yahoo DSP, StackAdapt, and Viant Technology for driving this shift with us. 🚀 Learn more about the platform: https://lnkd.in/gcXz4FKE #CTV #Advertising

The next phase of free ad-supported streaming TV is here. FAST has firmly established itself as a major force in media, but growth alone is no longer the story. As the market matures, success will depend on how effectively publishers, streamers, and advertisers navigate a new set of challenges and opportunities. In our latest blog, we explore what's next for free streaming, including: 📺 Why content discovery is becoming a competitive advantage 📈 How publishers can unlock greater value from growing viewership 🎯 The role of better targeting, measurement, and monetization strategies 💡 What advertisers need to know as streaming audiences continue to scale Read the full blog: https://lnkd.in/gN6yq775 #StreamingTV

Scheduling, metadata, monetization — every detail matters when it comes to live and linear content. Our new Live Programming Guidebook breaks down what separates average FAST channels from the ones that truly scale viewership and ad revenue. Grab your copy and start optimizing your live strategy today.

Live and linear content is reshaping how audiences engage on streaming platforms. Our new Live Programming Guidebook reveals data-backed strategies for scheduling, distribution, and monetization that drive results. See why leading FAST channels are going live — and how you can too.

Live programming is quickly becoming the tactic to streaming success. Discover why top networks are integrating live moments into their FAST and CTV strategies — boosting engagement, ad yield, and viewer retention. Get our Live Programming Guidebook to learn more!