WPP Media

Als Social Paid Specialist ben jij dé expert op het gebied van influencer-led paid social. Je zorgt ervoor dat creator content niet alleen organisch presteert, maar ook maximaal resultaat behaalt als advertentie op platformen als Meta en TikTok.

Some things are worth protecting. That's the thinking behind BT Group's new Protecting Brilliant Things campaign, which shines a light on the moments, memories and connections that matter most to us. The launch film follows members of the British Beekeepers Association as they face the growing threat of invasive hornets. Told in a documentary style and narrated by Gemma Whelan, it draws a powerful parallel between protecting a hive and helping to protect the connected home. By bringing a real-world threat to life through the stories of one of Britain's most passionate communities and placing them in trusted and impactful media environments, the campaign makes the risks people face online feel more tangible and relevant. It's a simple but powerful reminder that when the things we care about are under threat, protection matters. And that's exactly what BT Broadband's Advanced Threat Protection is designed to do, helping customers stay connected, protected and confident every day. #WPPMediaUK

Why the future of marketing will be built together 🤝 Welcome to #MadeTogether, our new video podcast series celebrating innovation and the partnerships shaping marketing's next era. In conversation with Jeff Green of The Trade Desk, Brian Lesser, WPP Media CEO, shares why AI isn't replacing agencies and that trusted partners are more valuable than ever. More here 👇

The AI shift every marketer needs to see 💡 Conversation has moved past 'AI for the sake of it', and the new focus is value-driven AI that truly transforms how brands interact with their customers. WPP Media's Katelyn Taylor got to the heart of it with FutureWeek at Cannes Lions International Festival of Creativity. She shared four themes defining the new era of search: 🔍 GSO is the new SEO Generative Search Optimization requires consistency across every touchpoint. LLMs don’t 'experience' your brand, they piece it together from your data. 📉 The zero-click reality With over 60% of searches ending without a click, old traffic metrics are missing the bigger picture. 🛒 The agentic shelf is tiny In an AI-driven world, the consideration set is shrinking to just two to five products. Are you being recommended? ⚙️ Beyond the experiment AI is now an organisational shift. The winning brands are building dedicated frameworks to move at the speed of the current market. More in Media Minute 👇 https://lnkd.in/eTwPZexY

From first question to final purchase, the entire customer journey can now play out in one AI chat 👀 Search isn't simple anymore, and brands not showing up in AI conversations are being left out. What's changing? 🤖 The funnel has collapsed - the full purchase journey can now happen inside one AI conversation 🧩 Winning requires cross-functional teams all working from a shared strategy 📊 Old metrics like clicks and site visits no longer capture how AI-driven discovery is contributing to growth What should leaders do now? ✅ Run an honest AI audit - know how your brand performs across LLMs like Gemini and ChatGPT ✅ Rebuild content that directly answers the questions customers are asking ✅ Unleash a 'tiger team' to own this shift - don't wait for the playbook to be written More from Elizabeth (Schwartz) Harden in Media Minute 👇 https://ow.ly/uxh250Zee3N

SEO alone won’t guarantee AI shopping visibility 👀 Dell Technologies had strong SEO, but Amazon Alexa for Shopping was a blind spot. The brand's pages ranked well in search, but when shoppers asked which laptop to buy, that strength did not automatically translate into an AI recommendation. Working with Shalion, we helped Dell UK optimise its PDP content. A hero SKU moved from 6th into the top three in AI shopping visibility - without paid investment. What’s changing? 🔍 Search rankings do not automatically translate into AI recommendations 🛒 Shoppers are turning to AI assistants when they are ready to buy 💬 AI recommends what your product content makes explicit What should marketers do? ✅ Ask AI assistants how they describe and recommend your products 📝 Make key features and benefits explicit on your PDPs 🎯 Start with hero SKUs and measure the impact More from Yara El Saadani and Gael Peigné in Media Rewind 👇