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World-class creative talent. Advanced AI-powered virtual production. Devon's Point brings them together under one roof – so our clients can move from insight to finished content faster than ever before. Devon's Point integrates directly with WPP Open, giving clients a common intelligence layer across creative, media, production and enterprise solutions. Not a collection of capabilities – one connected system built to deliver growth. Watch Cindy explain what it means for our clients 👇 #DevonsPoint #AI #Elevate28

Strong data foundations, connected workflows and human expertise – these are what it takes for AI to drive real growth for clients. In episode 2 of #MadeTogether, WPP Media CEO Brian Lesser and Sean Downey, President of Americas and Global Partners at Google, explore how WPP Media and Google work together across media, technology and data - including the role of Google Cloud and Gemini in WPP Open. Watch the full episode at the link in the comments 👇 #MadeTogether #WPPMedia #AI

The VML Future Shopper 2026 report has landed with some interesting data where grocery retail is heading: 𝗧𝗵𝗲 𝘄𝗲𝗲𝗸𝗹𝘆 𝘀𝗵𝗼𝗽 𝗳𝗼𝗿 𝗚𝗲𝗻 𝗭 𝗶𝘀 𝘀𝗵𝗿𝗶𝗻𝗸𝗶𝗻𝗴. They put only 21% of their food budget into supermarkets. The rest goes to rapid delivery, takeaways and convenience. Tonight, right now, on the way home: that's where the growth is. 𝗙𝗮𝘀𝘁 𝘄𝗶𝗻𝘀. 26% of in-store time is mission mode, and climbing. Ask less of a shopper in a hurry and they'll keep coming back. 𝗔𝗜 𝗹𝗶𝗸𝗲𝘀 𝘀𝗶𝗺𝗽𝗹𝗲 𝘃𝗮𝗹𝘂𝗲. Grocery is the #1 category people would hand to AI (21%). 52% would let it fill their basket. A clear, honest price promise travels well through an algorithm. 𝗦𝘁𝗼𝗿𝗲𝘀 𝗮𝗿𝗲 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗮𝗴𝗮𝗶𝗻. 33% shop in person to see and touch things. 30% say it makes them more confident. With so much online content hard to believe, the store might be the most credible channel a retailer has. 𝗚𝗿𝗲𝗲𝗻 𝗵𝗮𝘀 𝘁𝗼 𝗯𝗲 𝗰𝗵𝗲𝗮𝗽. 57% say businesses should cover the cost of going greener. Make the sustainable option the affordable one and you don't have to persuade anyone. Find the full report in the comments. #VML #TheFutureShopper

Global consistency or local relevance? Brands shouldn’t have to choose. In this myth-busting video, I share how AI is changing that trade-off. WPP Open Intelligence helps us get closer to culture. WPP Open helps us stay true to the brand. The result? Global brands that feel locally relevant, without losing what makes them distinctive. Watch below👇 #GlobalBrands #AIinMarketing #BrandConsistency #CulturalRelevance #WPPOpen Adam Gerhart Tom diSapia Nina Rahmatallah Christian Mouton David A. Steve Williams James Baker horacio genolet Özlem Öğüt Larissa Pohl Dip Sengupta Bernard Pieters CM(SA) Kristin Ramsey Campbell Cannon Caroline Slocombe Asuka Yokota WPP WPP Media

VML’s Future Shopper 2026 is out and packed with great insights. It got me thinking about how grocery is so often the poster-child for the pressures faced in the retail sector, but this report has some glimmers of hope. - Shoppers want to feel good, not just pay less. 60% have cut spending – but coffee (36%) and beauty (33%) are untouchable. Theres real permission for retailers who offer genuine quality at low prices to celebrate the moments that make everyday life feel a little more fulfilling. - A no-nonsense model is exactly what the market wants. 26% of in-store time is pure mission mode and 49% say stores should be about buying, not experiences. Operational simplicity shouldn’t feel like a trade-off, and the best retailers will use simplicity of experience to differentiate. - Honest pricing is one of the most powerful brand assets available right now. 47% feel their favourite platforms are degrading and 55% say businesses prioritise profits over experience. Many loyalty schemes are eroding trust, while more transparent pricing stands out as a beacon of something more authentic. - Quality reassurance is the physical stores big advantage. 33% go in-store for sensory reassurance and 30% say it makes them more confident in their purchase. The in-store experience can do trust-building work that no digital channel can replicate. - Pricing should be built for the AI era. 45% want AI to find the best prices and grocery is the #1 AI-delegated category at 21%. A clear, consistent pricing model is exactly what AI recommendation engines reward – the opportunity is to get there first.

"The next phase of marketing won't be won by the brands that collect the most data. It will be won by those that build the right intelligence from it, safely, at the moments that matter." – Lauren Wetzel Six WPP leaders explore how connecting media, creativity, data, commerce and local culture into one intelligent system enables the world's leading brands to reimagine growth. Omid Farhang, Lauren Wetzel, Floriane Tripolino, Rema Vasan, Adam Gerhart and David Gaines share their perspectives on creativity, planning, media, data and global client leadership – all powered by WPP Open, our agentic marketing platform. 🔗: https://lnkd.in/eXTxT5VG